Suzanne Reed joins the podcast to talk about the importance of connecting marketing strategies to business acumen, and being able to accurately communicate marketing’s performance in a busy and constantly-changing industry. She also discusses risk-taking and freedom to fail, outlining how building trust with your team allows you to take greater, necessary risks to grow your agency and the quality of work you produce. This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.