Melissa Cales joins the podcast to talk about how essential marketing is in every facet of a business’s operations, whether that’s user-facing information and experiences, or developing strategies before even reaching out to new sales leads. She talks about how this value is reflected in revenue attribution and quarterly reviews, and can often be proved by the pitfalls of failed campaigns. As a self-proclaimed graduate of “Google University,” she also discusses non-traditional ways of gaining experience and the benefits of learning and teaching on the job in an industry where strategies and trends are constantly changing. This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.