Fahad Zahid joins the podcast to talk about the changing landscape of digital marketing, as well as the importance of collecting, analyzing, and utilizing data in a way that drives growth and revenue. He also discusses the difficulties marketers face in doing this, as the emergence of new tech and trends creates new channels to monitor and fewer third-party means to collect data. He stresses the importance of staying on top of trends and knowing your consumers to better translate that data into conversion and retention. This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.