Melissa Romo joins the podcast to talk about her experience with global marketing and the lessons she learned marketing American products to an eastern European audience. She talks about how all global marketing is also local marketing, and how global strategies hinge on the ability to connect to local sentiments about a given product. She also discusses the pros and cons of technology in marketing, touching on how much marketers are expected to improve and adapt their skill sets to keep up with a rapidly-changing digital landscape, but how the changes also lead to far more thorough and personal customer experiences. This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.