Jeff Crum joins the podcast to talk about leveraging AI for content strategy and the significant impact this technology is making in the marketing field. He shares his insights on how AI is not only transforming content creation but also reshaping the roles and skills required in the marketing profession. He also discusses his journey from a technical background to a leadership role in marketing, highlighting the skills and mindset necessary for adapting and thriving in the rapidly evolving landscape of digital marketing. This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.