Richard Maclachlan joins the podcast to talk about working smarter—prioritizing your tasks and strategies to generate the best possible outcome from the energy you invest into your work. He touches on the role data plays in this process, and how you can use the information you have available to you to set goals that drive growth and results. He also discusses people over data, and the valuable assets to be found in good marketers with strong instincts. He underlines the importance of bringing humanity back into the workplace and avoiding burnout by focusing on workplace culture and establishing clear appreciation for the work teams put into their projects. This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.