Paul Roetzer joins the podcast to delve into the rapidly evolving world of artificial intelligence and its significant impact on marketing. He shares his insights on how AI is not just changing the tools marketers use, but also the fundamental ways in which they approach strategy and creativity. Roetzer emphasizes the need for marketers to stay ahead of the curve by embracing AI's potential, while also being mindful of its ethical implications and the importance of responsible usage. Drawing from his extensive experience in the field, he offers valuable advice on adapting to and thriving in this AI-driven marketing landscape. This episode is a compelling listen for anyone looking to understand the future of marketing in an AI-dominated world. This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.