Did you know motion isn’t just for video anymore? On this episode of Good Morning Marketers, we talk about motion. We break down the purpose, how you can use motion on a website to help users view additional information and how it aids in finding relevant content easier.

Is your brand on strategy? Is your strategy on brand? These are the questions you should be asking yourself and your team. In this episode of Good Morning Marketers, we go over the different types of brand strategies from house of brands to branded house and how to connect to the proper audience and hit goals through your strategy.

Do you know how to relate to B2B and B2C customers? Relating to each of these customers involve different processes and platforms. In our latest Good Morning Marketers video, Bruce Williams breaks down the areas of audience, products and experience considerations and how they can help a company up its game in e-commerce. Learn how to identify the proper paths and how to reach the right consumers.

So you think you know your users, but what if you don’t? Conducting user research can give you definitive answers about what end users want and need from your website. In our latest Good Morning Marketers video, Jay Mazzone breaks down three primary research methods UX designers can use to collect information and gain useful insights about your users.

If you’re new to the digital world or late to the SEO game, you’ll want to take some notes during our latest Good Morning Marketers video. Leveraging SEO for your business is a must and our Optimization Team Lead, Maggie Babuder, goes over some high-level tips you’ll want to incorporate into your brand.

User Experience design, or UX design, is much more than just where a link takes a user or how easy it is to fill out a form. Instead, UX design combines a lot of skill sets. Most importantly, a UX designer is also an advocate for the end user, giving them a voice and looking out of their best interests. Today on Good Morning Marketers our Creative Director Craig Israel explores just what UX design entails along with the many components that go into making a great experience for your website’s...

So you say you’ve got a lot of content, but aren’t sure how to rework your brand’s existing site. We’ve got you covered. When it comes to planning content around a redesign, our experts have exactly the right approach. Grab a pen and notepad and take note of our latest Good Morning Marketers episode that’ll teach you just how to improve your brand’s overall bottom line.

When’s the last time you evaluated your brand identity? Is your brand working as hard as it could be? In our latest Good Morning Marketers episode, our Creative Director Craig Israel breaks down the process of assessing the current state of your branding to determine if it’s time for a slight evolution or if you should invest in a total rebrand. Settle in and get your creative juices flowing.

Performance marketing isn’t just pay-for-performance marketing tactics anymore. Instead, the concept focuses on any and all measurable marketing strategies that inform your ROI. In this episode of Good Morning Marketers, our President Jason Therrien gets into the finer details of what this performance enhancing marketing tactic looks like for our clients. Get ready for a crash course in how to tangibly show how your marketing is making an impact on your bottom line.

Does the word strategy make you think of heavy military artillery maneuvers? In our latest Good Morning Marketers episode, our Social Media Team Manager Madison Letizia takes a look at how to start a social media marketing strategy. We dive into the planning stage of this four step process to help shed some light on this intimidating exercise. Grab a notepad, you don’t want to miss these tips.

Do you need a video for your website or social channels? Senior Multimedia Specialist Christian Daugstrup walks you through what factors to consider when creating an impactful video that conveys the necessary information, tells your brand story and really connects with your customers.

If you use marketing automation and want to prove long term success, hear Bruce Williams, Senior Director of Development Department, and Kyle Coughlin, Marketing Automation Specialist, walk through best practices and key areas to focus on to sustain growth with your marketing automation initiatives.

What can marketing automation do for your organization? Learn about the process that thunder::tech goes through to understand if automation is right for you. Leveraging this powerful suite of tools can open a path towards ROI analysis making you a more thoughtful marketer.

What is marketing automation? The answer might be different than what you think! Listen in as Bruce Williams, Senior Director of Development Department, and Kyle Coughlin, Marketing Automation Specialist, break down marketing automation and address some misconceptions heard buzzing through the digital marketing world.

Is your marketing automation platform underperforming or sitting in the corner collecting dust? Sit down with Bruce Williams, Senior Director of Development Department, and Kyle Coughlin, Marketing Automation Specialist, as they discuss the process we take clients through to help them take steps to use data to drive automation success.

What in the heck is Iterative Design? Our Creative Director, Craig Israel breaks it down for you. We’ll tell you what it is, how it can help you reach your marketing goals, serve your clients and potential clients needs and how it can also keep your COO happy.

We’ve heard the term “Marketing Funnel” tossed around a lot lately, but if you’re not properly using your funnel, then it’s useless. Here’s how to turn the academic exercise into a practical tool for your marketing efforts.

Ever thought of pursuing an out-of-home advertising campaign to promote your service or product? Our Media Specialist provides a quick checklist of things your can’t forget when planning your campaign.

On April 21, 2015 Google released an update that would penalize pages on sites that weren’t mobile friendly. Our Optimization Team Manager, Dave Crader, explains what this update means for your website and what you can do to make your site mobile friendly.

Have you connected your marketing stack yet? Our Development Department Director Bruce Williams walks us through what is in a marketing stack and how to link the components together to get the most out of your digital marketing.

Curious about marketing automation? Our Development Department Director Bruce Williams explains what it is, how it works and shares an example of a drip campaign. Watch this to understand how your brand can better connect with customers through automation.

Do you think the first step to giving a presentation is opening PowerPoint? It doesn’t have to be. In this episode of Good Morning Marketers, we discuss how to turn your presentations – whether they’re for an annual meeting, keynote speech or live-streamed event – into engaging, polished and impressive-looking events.

How well do you really know your audience? Take those dull demographics and shopper behaviors and turn them into stories about the different segments of your audience! Well-developed personas will help you tailor your marketing message and help hone your tactics. Watch our first ever Whiteboard Edition of Good Morning Marketers to learn more about how personas can help your brand.