How do you feel about your current website? Do you cringe when you look at it - or hear that potential clients have checked it out? Maybe you feel it’s a poor representation of you and your brand. Or it’s simply butt ugly and looks extremely outdated. You just know it sticks out for all the wrong reasons when compared with your competitors. Well, I can totally relate! But - I have just launched a new website! Which was months and months in the making - with many highs and lows. It...

I’m mostly a happy, positive person. But every now and again, I get somewhat agitated. Yes, it’s mostly around my kids….But more recently it was about a podcast I’ve been listening to for quite a while. Now I love listening to podcasts - and when I find a good one, I binge on it. And unfortunately, I was recently annoyed by one particular episode of this show….which inspired me to record an episode on podcast no-nos - for anyone out there who has their own podcast or thinking of starting...

The emergence of digital platforms has changed marketing forever. Companies today must create a personal website and grow a social media audience to be a competitive force in the market. Enter Katinka Kernutt, a personal brand photographer and graphic designer, who can elevate your personal brand while staying true to the essence of your business. As a fellow marketing nerd, I had the pleasure of chatting with her about being authentic and maintaining consistency to build a strong personal...

Have you been feeling stuck in a rut…for years?  You might be sick of constantly trying to “fix yourself” - and failing miserably.  When your personal and professional lives seem disconnected from each other - and they have been for a long time - it’s normal to find yourself wondering, "When will I finally get to live the life I want - a life I love?” When I met Elizabeth Elenor earlier in the year we instantly hit it off - as we’re both passionate about taking control of our lives and...

Hello there! Today I wanted to share with you some ‘magic’ marketing techniques. That is - some strategies that are personally paying off in my business - and I know you could benefit from as well. There’s no actual ‘magic’ involved though. It’s simply thanks to consistently showing up - both online and face to face. Intrigued? Keep listening to find out more… Show Notes: www.writetimemarketing.com.au/Leanne-Shelton-magic-marketing-techniques/ BOOK A FREE 15 MIN CHAT WITH...

Right now, I feel everyone is going through a period of change. Maybe it’s due to the new financial year starting here in Australia. Or maybe it’s because that C word is starting to fade into the background. Well, whatever the reason - I’m going through it as well. Including this podcast. Keep listening to find out more… Show Notes: www.writetimemarketing.com.au/Leanne-Shelton-change-is-in-the-air/ BOOK A FREE 15 MIN CHAT WITH LEANNE: calendly.com/leanneshelton/15-minute-free-chat]

Have you ever been hypnotised before? And no, I don’t mean onstage…. Clinical hypnotherapy isn’t about clucking like a chicken - or doing something embarrassing in front of others.  This type of therapy is actually done in private and can be used to help you gain control over bad habits - like smoking or emotional eating - or cope better with anxiety or pain.  Today I’m chatting with Bianca Anderson from Harmony through Hypnotherapy about the basics and benefits of hypnosis. I’ve...

Fashion isn’t at the top of everyone’s priority list. But as a business owner, whether you like it or not, your reputation is often tied in with your personal styling. Because what you’re wearing sends a message - and you want to ensure it’s the right message! For anyone who knows me, you’d be familiar with my strong aqua, turquoise, and teal brand colours. And I always ensure I’m wearing at least *something* from that colour palette whenever I’m out and about. And these days I opt...

Advertising is a vital part of growing a business - but I know many of you are hesitant to invest in paid ads across social media platforms like Google and Facebook. It’s scary, right? But you never know what type of traction you could gain from these ads or the potential impact they could have on your business. Today I’m chatting with a friend of mine, Dr. Adam Arnold from Web Profit Maximiser. He’s here to discuss the impact of advertising and all the critical things you need to...

In today's solo episode of 'Marketing and Me' - yes, you get me this time - I'm taking you through a fun session about finding your voice, uncovering your story, and then sharing it with your local community to build your personal brand, build your 'know, like, and trust' factor, and ultimately attract more clients. I presented the following information at a workshop earlier in the year on behalf of SWR FM - and then again at an online session. And received great feedback, so I thought I'd...

Hands up if you own an e-commerce business - or if you have an e-commerce component! Yes, I know I can't see your raised hands...because, Leanne, this is a podcast - duh. But I know you're out there. Because many of us are making money in the digital world right now...Because it's totally the place to be. So for all those e-commercers - this episode is for you! I'm chatting with Louise Duggan, founder of the successful DIY cake business, Cake 2 the Rescue, and she has some fantastic...

When growing a business on a budget, Facebook and Google ads aren't always an affordable option for advertising. This is where Public Relations - or PR - comes in. It's actually free to get - but you gotta know how to make it work for you. Everyone has a positive story, advice, and insightful opinions inside them. It's just a matter of uncovering and reaching out to the best channels so you can share your message with thousands of people. Today, I'm chatting with Aldwyn Altuney who is all...

When you enter the business world with a strong passion for a product or service you want to put out there, you obviously want to make money. Well, that should be at least one of your driving forces! But there are often many little financial things that you don't know you need to know. Like when you should register for GST and what type of resources and grants are out there to support you. And the difference between a bookkeeper, BAS agent, and tax accountant. Today, I'm chatting with...

When it comes to your marketing, are you spending money in all the right areas? Do you have a clear strategy in place - or just throwing money around and hoping something sticks? Today, I'm chatting with Brendan Lee about managing your marketing budget - which includes both planning and playing with where you put your money. Because you don't always know what's going to work unless you try something out - and commit to it! We also cover typical marketing mistakes and tips for taking your...

When it comes to your health and wellness business, I'm sure you love the work that you do so much - that you'd be happy to do it for free if it meant making a difference in the world. And you feel guilty if you charge your clients too much for something you love. Am I right? The thing is, this money mindset isn't serving you. Wouldn't it be better to move from a place of scarcity to one of abundance instead? You'd be in a place where you yourself aren't struggling and can serve those...

I recently had the opportunity to be interviewed on Matteo Burschi and Renata Farah's "The Story Behind the Story" podcast. And it was so much fun! So, yes, I'm sharing the episode here so you can listen to it during your next break (or when procrastinating in between projects....) Let me know what you think.

This month on the Marketing and Me podcast, we're talking about money. I figured it was the perfect topic to cover as we come up to the end of the financial year. Anyway, many of us have a love/hate relationship with money. We love it when we have it - and hate it when we don't have enough of it. What are your spending habits like? Do you get excited when you've had a big business month and splurge on something extravagant - but then, one month later, you realise that money would have...

For so many of us, our lives have been touched by cancer in some shape or form. For me personally, I've had grandparents go through it - as well as my father, Garry Belinfante. Dad was my inspiration behind my recent experiences with the Stars of Western Sydney fundraising dance performance. And you can check out the show notes for a link to our very entertaining dance together when I hit the $3000 fundraising milestone! Anyway, I've really admired how positive Dad has remained over the...

When I have even the slightest of headaches - or feel even just that little bit tired - I struggle to get my work done. So I really feel for people like Zoe Simmons - who is growing a memorable career as a freelance journalist, copywriter, and disability advocate while dealing with chronic pain on a daily basis. However, Zoe doesn't ask for sympathy. As I admitted during our interview, I feel massive imposter syndrome when reading out her bio. Because she has achieved such amazing things -...

I'm doing things a little bit differently today. For today's episode, you'll hear my interview with Claire Besley from Self-Directed Healing on the topic 'How to heal yourself'. During our conversation, which I recorded about a month ago, I became so fascinated by the whole concept of self-directed healing that I was keen to book a session myself. And then record a follow-up episode with my experiences. But after the session, I decided to talk about my experiences in this episode's intro...

I'm going to be honest here. I've recently experienced a period of burn out. And if I'm even more honest with myself, I still fall into stages of burn out here and there. But I'm determined to work my way through it. Today, I'm chatting with Derek Rogers from Thrive Movement Australia who totally gets what I've been experiencing. Because he's been there himself. And he's determined to build a thriving network to provide others the support they need to get through this thing called life. In...

When it comes to meeting new people - AKA strangers - like at a networking event or party, how does it make you feel? Excited and ready to embrace the experience? Or nervous and ready to hide away in a hole? Today, I'm chatting with fellow copywriter, Nick Bendel, from Hunter and Scribe, who has set himself an interesting challenge. He's aiming to have lunch with 500 strangers in 5 years. And a week after we recorded the interview, I proudly became the 226th person to have lunch with...

When it comes to social media and business, we often get caught up in the multiple ways we can possibly push our products and services out there. But what if you took a step back - and focused on building a strong online community first? And build up a strong following who are keen to hear what you have to say? I talk about building the know, like, and trust factor a lot on this podcast. But the truth is - I talk about it because it actually works. Today's guest is Debbie Hatumale-Uy, who...

Have you ever considered printing out flyers to promote your business? Or have you been putting ads in the paper for months or even years? But do you know if these methods are actually increasing engagement with your business - in a world heavily dominated by the digital space? Well, today I'm going through some statistics with you and discussing whether or not flyers and printed ads would be useful for you in this day and age. But first of all, I want to give a big shout out to my work...