Episodes
Millennium Agency's CEO & Strategist, Linda Fanaras, sits down with Ernesto Burden of NH Business Review to discuss the challenges of marketing in a rebounding economy and provides insight on marketing mistakes to look out for.
Published 06/16/20
In this episode, find out whether AA, Delta Airlines and Emirates are dealing with dropping stock prices and marketing tactics the right way.
Published 05/26/20
With the economy opening up, the team at Millennium Agency discusses how businesses should handle returning to work in a way that's safe for their employees and their brand.
Published 05/19/20
This week we are going to look at brands, like Charmin, that have boomed during the pandemic. But soaring demand may be a curse. Stores can’t keep toilet paper in stock and consumers are starting to get angry.
Published 05/12/20
The Coronavirus may be the greatest threat Marvel superheroes have ever faced. This week we explore if Marvel’s Black widow can survive the coronavirus and why social distancing may destroy the Disney brand.
Published 05/05/20
In this episode, we explore how McDonald's is changing its logo to promote social distancing and why that may not be a good idea for the brand.
Published 04/28/20
Marketing Mystery: When you offer your services for free, are you giving away your brand value? Our marketing detectives investigate!
Published 04/21/20
When the economy takes a turn South, it's time for your business to take action and advertise even more! In this episode of Marketing Murder Mysteries, we look at the brands that are positioning for the future, and how they are destined to win!
Published 04/14/20
With the CDC guidelines asking people to avoid touching your face, is the KFC tagline still relevant in our world today and what should businesses do to address the new status-quo?
Published 04/07/20
In this episode, we discuss the value of creating segmented marketing materials for different demographics, and dissect how Geico goes to the extreme with some of their campaigns by actively dissuading some audiences from purchasing their products. 
Published 03/31/20
In this episode, we dive into General Mills' decision to release a premium breakfast cereal that is priced as high as $32 a box! Listen as our marketing experts break down this decision, as well as the cereal industry as a whole! 
Published 03/24/20
In this episode of Marketing Murder Mysteries, we discuss Burger King's latest Whopper ad. Was it marketing genius, or a very bad decision?
Published 03/19/20
In this episode, we talk about how your first impression is one of the most important factors to your brand thriving in today's digital world. 
Published 03/12/20
In this episode, we dive into how Trader Joe's stays relevant with a zero-dollar marketing budget!
Published 03/05/20
In this episode, we discuss the marketing measures you can take to make sure that your business is safe from a viral outbreak.
Published 03/02/20
What do you do when world events suddenly affect your brand & business? In this episode, we discuss Isis Chocolates, AYDS Candy and Corona Beer.
Published 02/27/20
Did they cashew off guard? Are you shellshocked over the new Planter’s mascot? We’ll give you our honey roasted take on this year’s lightly salted commercial, there has been a party mix of opinions!
Published 02/20/20
In this episode, we dive into the decision behind killing off Mr. Peanut. Is it an attempt to refresh the brand, or is it branding murder/suicide? 
Published 02/20/20
In this episode, we talk about the effects of political positions on brand identity. 
Published 01/31/20
We discuss the effectiveness of the brute force advertising approach taken by some  Democratic Presidential candidates like Tom Steyer and Michael Bloomberg. Can you really drown out the competition simply by outspending them?
Published 01/23/20
We sit down with Millennium Agency's Creative Director to discuss the importance of design in marketing and dissect a few infamous design fumbles, including the 2009 Tropicana redesign disaster.
Published 01/09/20
Exercise equipment manufacturer, Peloton, recently released a commercial for a stationary bike that has gone viral for all the wrong reasons, and our marketing experts break down the pros and cons of the attention to determine if all the free publicity is worth the backlash.
Published 12/23/19
Is Juul becoming Big Tobacco 2.0? We’re diving deep into the leading e-cigarette maker’s aggressive youth-focused marketing tactics with Dr. Albee Budnitz from Breathe NH.
Published 11/11/19