Hypothetical question: If you had unlimited marketing budget, how would that change what your current strategy looks like? It's easy to brush off as a silly question, but the fact of the matter is, if you have an idea for something that could be done with unlimited budget, there's a version of that that can be done on a much smaller budget.  And the real question is, is that thing anywhere close to what you're currently doing? If the answer is "no", this episode is for you.  Join the Discord group and our weekly meetup: https://discord.gg/WqaNskUn