We broke our rule. We had ONE rule and it only took 15 episodes to break it: No guests, just unscripted conversations. Well, we broke the first part, but there was still absolutely no script or pre-conceived questions coming into this episode and the resulting learnings were pretty incredible. We broke our rule because we wanted to talk about building a media company in B2B and that conversation couldn't possibly be complete with the one and only "Mr. B2Beast", Will Aitken. We're talking How to build a media company, content creation tips, how to build content that connects with the audience, how to come up with ideas, some straight facts about B2B alien encounters, and some other random sh*t that just makes sense if you're trying to build a media company with your content. Listen to it. You'll be glad you did. Then shoot Todd and Obaid a DM telling us if you want more guests or not.