Time Codes: 0:00 - Intro 1:31 - Kara’s Origin Story and her indomitable spirit 5:00 - Why Kara wrote her book, “Undaunted” 6:34 - How COVID has impacted Hint Water 20:12 - How purpose and happiness are contributing to the “great resignation” 25:27 - Advice for people trying to build their brands today 31:32 - How Hint Water became the water in the Google offices, Costco, Walmart and beyond 39:23 - Closing remarks from Kara

The Canary Islands, Netherlands, Thailand, Norway Norway: Hardrock Cafe ----- Color line (Ferry) Nordic Choice Hotels: Director of Profit Cluster finding the right price at the right time for the right people. “Pre-Corona, historic data, a huge amount of data, was key to success to predict future travel patterns and price accordingly. At the moment, everything is useless.” According to the World Tourism Organisation, international arrivals dropped by 74% during 2020.  Safety and...

With the evolving digital market space, it is vital for marketers to employ storytelling that displays consistency and considers a consumer-driven brand experience. Christopher Wallace, President, and Co-Founder of InnerView provide an in-depth explanation on developing a brand champion through an omnichannel approach. With 20 years of experience in brand marketing and consumer experience, Christopher and his team at InnerView have developed the proprietary “Brand Transfer Score” to help...

How can you expand and level-up your business? Entrepreneurs at some point need to expand on a global scale and this is exactly what Milos Perovic has done. Starting out in the Balkan region, Milos Perovic has taken his entrepreneurial family business from start-up to an international business. In this podcast, Perovic discusses how he overcame the obstacles many entrepreneurs face, how he adapted to multiple international markets, and what’s next for the family business. Milos Perovic is...

Maegan Lujan is a personal brand strategist and Director of Solutions and Services Marketing at Toshiba. Her journey speaks about her tenacity; transitioning from a high-risk foster system to leveraging her leadership in a Fortune 500 company. Maegan has been recognized as a 2019 Woman of Influence and Young Influencer by The Cannata Report, and a 2020 Women in Business Award from The Orange County Business Journal. Her core strengths include Portfolio Marketing, Go-to-Market Strategy,...

A few years ago, Western Union hosted a global yo-yo event and invited Sean Perez as one of their players. Now, he’s a successful influencer in the yo-yo sphere, coming originally from difficult economic circumstances. Perez discusses how he started his yo-yo career, what it was like touring with Western Union, and how yo-yoing has helped to manage his ADHD. Perez gives hope to youth around the world struggling to make a better life for themselves. Sean Perez is an eight-time yo-yo champion...

Why are there still so few Black professionals in top positions? What are the obstacles and how can they be overcome? Tony Effik, Managing Director at Google, shares his insights on how to get Black talent to the top, his view on the voice of brands in racial equity, and what trends to expect in media planning and digital advertising. Effik is also the Co-founder of Black and Brilliant, an advocacy network aimed at creating more diverse workforces in partnership with his wife - Perky...

What does it take to market successfully to a niche audience? Bryan Jardin, Marketing Manager for Duncan Toys knows that a product thrives in a tight-knit community. Jardin discusses how building a community around your product will boost sales and customer engagement. Bryan Jardin is the Marketing Manager at Duncan Toys, a world-famous yo-yo company. Jardin is himself a 7x free-hand national yo-yo champion from the Philippines and has many years of in-depth experience when it comes to...

The process of attracting, hiring, and retaining talent is going in a radically different direction. Our guest today, Ulrich Puntigam, is a business consultant and the Founder of Conout, a company that assists businesses with organizational and team development. Puntigam shares with us all the top employer branding trends of 2021, plus how you can take steps towards making your employer branding more purpose-driven to reach star Millennial talent. Ulrich Puntigam is a business consultant and...

How can impact investing help your business? Alessandra Sollberger is an entrepreneur and investor dedicated to making an impact on a global scale. Sollberger shares how impact investing works, the latest stock market trends, and how your brand can make a positive impact in the world. Alessandra Sollberger is an entrepreneur, investor, and active board member of several companies. She is an expert in the blockchain and biotech sectors and is the founder of her own company Top Tier Impact.

Starting your own company is very exciting! So most of us can’t wait to tell the world everything that’s going on behind the scenes. But while content marketing offers a low-cost opportunity to do so, random storytelling won’t do its potential justice. Markta CEO Theresa Imre explains what's necessary to make content marketing an effective tool for various entrepreneurial activities  — from fundraising to customer acquisition. Theresa Imre is the founder of markta.at, a digital farmers’...

We sit down with Dunk CEO and founder Eliot Robinson. Dunk is a sports media brand for Gen Z, the second-largest sports media publisher on all of TikTok with 6.4M followers. In our conversation with Eliot, we discuss Dunk’s future, how content both impacts and is impacted by culture and society, and we also have a deep conversation encompassing finding oneself through creative reflection during the loneliness caused by the global pandemic. This is a different type of episode this week but one...

Employer branding in the post-pandemic age is a concern for most companies. As we head into 2021 companies must consider the shifting attitudes of employees, as well as how to reach them. Bounouira discusses how to leverage social media to connect with the best talent, what changes you need to make to your employer branding strategy, and why a new approach is necessary for the new year. Sarah Bounouira is the Head of Culture at RDB. She has a background in Sociology and Performance...

Personal stories on why [they] chose to pursue making a positive impact and how this passion drove them through their careers at AISEC, UN, and   and why it is important for Millennials to work for impactful companies. 0:51 - Abdo and Jacov’s backgrounds 8:43 - Purpose: what drives Abdo and Jacov 19:00 - How the younger generations are thinking about sustainability and impact 23:18 - How our hyper-connected world allows us to hire the best talent from anywhere 26:21 - Content...

How do new technologies help companies connect to their customers? Jeremiah Owyang — top industry analyst — gives his insights on the current state of the tech industry and where it’s heading. Industry analyst and founder of Kaleido Insights, Jeremiah Owyang has his finger on the pulse of the tech industry. He was gracious enough to sit down with us for a special episode to discuss his thoughts on the changes we can expect to see in the tech industry in the next 6-12 months. @jowyang...

Should your business values be based on competition and fast results? Definitely not, says the leading business specialist Moshe Engelberg, Ph.D. In this podcast episode, we discuss the importance of inclusivity, positivity, and embracing the heart while making business decisions. In comparison to “the old ways” and, especially during a global pandemic, radical evolution and disruptive change are required in every business opportunity. Moshe Engelberg is a world-class strategist and has...

What story are you telling? Marcio Delgado — a top influencer campaign manager — shares how to incorporate storytelling with influencer campaigns for brand success. #RDB.agency #InfluencerMarketing #Branding #Content #ContentDevelopment #InfluencerAgency #ContentMarketingTips #ContentMarketing #DigitalMarketing #InfluencerMarketingAgency @BondJaneBond @mariodebout  #Marketing #InfluencerMarketing https://bit.ly/MichaelFenech-LI #MarketingOnPurpose @NasDaily

What makes an inclusive work environment? Head of Community Management and Communications at RDB, Gerard Rabara, interviews several LGBTQI+ guests to discuss the issues of diversity and acceptance in the communications industry. Discover how companies and employees can come together to celebrate our differences, rather than dividing us further apart. Gerard Rabara is the Head of Community Management and Communications at RDB, and an outspoken LGBTI+ advocate. Gerard interviews prominent...

Author/Speaker/Provocateur - Learn what Social means to a CMO. Ted's insights are a must listen! @tedrubin #NoLetUp @PhotofyApp @Bondjanebond @MichaelFenech #RDB.agency

Community management helps drive your brand forward and communicates the values of your brand. Experts Diana Aguilar Díaz & Gerard Rabara share what they believe to be the most important parts of successful community management, why every brand needs to authentically communicate with their customers, and how community management can help your brand during COVID-19. Gerard Rabara is the Head of Community Management and Communications at RDB, and he leads a team in the Asia Pacific region...

Growth, Media, and Community: and the opportunity(s) to build critical mass. · How do SMB’s or startups reach critical mass? · What should a media strategy look like? Go broad? Don’t want to waste $ · What models work? · Success/information and sharing (being social/available)...how much do you chalk this up to your success and what do you think about the philosophy of helping others? #Clearbanc #RDB.agency #Trufan 

NasDaily, the "King of Content", sits down with us from Singapore. For this podcast, it feels like friends getting together and we are joined by Mario Alonzo Debout, CEO of RDB, a global marketing agency, and Karen O'Brien, International Marketing Executive, in a conversation where we discuss Nas' journey, the future of Influencer marketing, and how Content can impact brand marketing – full-funnel - and so much more.  Here's a link to Nas' new book on Amazon:  https://amzn.to/2AVhKc8 3:01 -...

Frederick is the founder of Crosby MarketWize consulting where he advises business leaders on how to develop multi-channel acquisition plans in a rapidly changing environment. We are joined by RDB founder Mario Alonzo-Debout and international marketing executive Karen OBrien. 1:17 - What is Growth Marketing?  2:30 - There are opportunities and landmines 3:39 - Debt will be the keyword for 2021 – consumers and companies worldwide 6:30 - The new ecosystem of "solo-prenureship" and...

In this episode, we discuss the difference between B2B and B2C marketing, how Will, owner of Steelpoint Marketing, generates leads, the importance of being data-driven, and defining your target audience. #RDB.agency @BondJaneBond @mariodebout #FractionalCMO #SteelpointMarketing #Marketing #InfluencerMarketing #Diversity #LMSM #LiveMoreShareMore https://bit.ly/MichaelFenechLinkedIn #MarketingOnPurpose