00:00 Introduction 03:29 Episode One: Getting Started 04:44 Cody's Google Doc Conspiracy Theory 08:06 The Importance of Attribution and Measurement 13:08 Why Attribution is a Hot Button Issue 22:12 Challenges of Attribution 25:47 Consistency in Measurement 28:06 The Value of One-Day Click Attribution 34:19 Establishing Channel-Level Goals 36:58 Understanding Incrementality and its Importance 38:13 The Role of Post-Purchase Surveys 40:22 The Art of Triangulation 42:43 The Value of Post-Purchase Surveys 44:13 The Usefulness of First Heard About Survey Questions 46:44 Debunking the Anti-Post-Purchase Survey Stance 59:44 Understanding Incrementality and its Effect on the Business 01:09:25 Non-Click Traffic and Brand Search 01:13:16 Scaling Channels and Objectives 01:14:08 Misconceptions about Channel CAC 01:19:07 Ongoing Discussion on Attribution Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered by: Motion. https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads Aftersell. https://www.aftersell.com/ Richpanel. https://www.richpanel.com/ Haus. http://haus.io/operators