All episodes of Marketing Operators

Episodes

Product Drops: The Tactics and Strategies We're Using On Our Launches Right Now

00:00 Introduction 06:20 Informing New Products: Philosophy and Approach 13:17 Recent Product Drops by Ridge Wallet and Cody's Brand 28:00 Examples of Successful Brand Expansions 37:29 Process of Informing New Products 38:55 Understanding the Market and Customer Needs 40:21 Using Data and Gut Instinct for Product Development 41:35 Customer Service and Artificial Intelligence 52:02 Coordinating and Project Managing Product Launches 01:02:04 Teasing and Launching New Products 01:08:38...

Published 05/14/24

Marketing Operators

Published 05/14/24

E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing

In this episode of the marketing operators podcast your hosts are joined by paid social legend David Herrmann. David has been working in Meta ads manager for over 10 years and has become one of the top voices when it comes to paid social. Topics in this episode will include the recent issues with Meta's performance, insights on how brands can navigate this period, the importance of diversifying ad spend across different channels and platforms, such as Pinterest, Snapchat, and Twitter and...

Published 05/07/24

E005: How 9-Figure Brands Structure Their Organisations and Manage Their Teams - Hiring, Delegating, Communications and more!

00:00 Introduction 08:59 Team Building and Org Structure 27:15 Briefing and Planning Campaigns 35:50 88 Effort and Potential Impact in Campaigns 44:20 Hiring the Right People 51:28 Organizing Teams by Channel and Category 01:13:28 Effective Async Communication 01:20:32 The Power of Written Communication Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered...

Published 04/30/24

E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learns From Our Mistakes

00:00 Introduction 07:32 Ridge Wallet's Approach to Forecasting 28:29 Cohort-Based Forecasting 37:02 Forecasting Process and Seasonality 45:30 Preparing for High Growth and Customer Service 56:29 Balancing Goals and Morale 01:08:35 Opportunity Cost and Informed Decision Making Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered...

Published 04/23/24

E003: Holistic Retention Strategies and Driving LTV

00:00 Introduction and Sponsor Acknowledgement 10:09 Key Performance Indicators for Retention 27:02 The Challenges of Measuring Retention and LTV 39:56 The Need for Incrementality Testing in Retention 47:56 The Impact of First Order Value on LTV 55:33 Exploring Retention Channels 01:06:17 Reactivating Unengaged Customers 01:18:23 Exclusive Offers and Early Access Operators Exclusive Slack:...

Published 04/16/24

E002: Creative Testing, Content Creation and Ad Performance Analysis

00:00 Introduction 08:47 Content Creation and Collaboration 26:15 Cadence of Creative Ideation and Review Meetings 29:30 Balancing Net New Concepts and Iterations 29:59 Exploring New Personas and Concepts 32:06 Understanding Customer Insights for Creative Ideation 34:37 Finding Inspiration from Other Brands 51:55 Balancing Performance and Brand Alignment 59:23 Perception of Ads and Naming Conventions 1:04:57 Importance of Naming Conventions for Data Analysis 01:07:52 Organizing...

Published 04/09/24

E001: A Deep Dive into attribution and measurement

00:00 Introduction 03:29 Episode One: Getting Started 04:44 Cody's Google Doc Conspiracy Theory 08:06 The Importance of Attribution and Measurement 13:08 Why Attribution is a Hot Button Issue 22:12 Challenges of Attribution 25:47 Consistency in Measurement 28:06 The Value of One-Day Click Attribution 34:19 Establishing Channel-Level Goals 36:58 Understanding Incrementality and its Importance 38:13 The Role of Post-Purchase Surveys 40:22 The Art of Triangulation 42:43 The Value of...

Published 04/02/24