E003: Holistic Retention Strategies and Driving LTV
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Description
00:00 Introduction and Sponsor Acknowledgement 10:09 Key Performance Indicators for Retention 27:02 The Challenges of Measuring Retention and LTV 39:56 The Need for Incrementality Testing in Retention 47:56 The Impact of First Order Value on LTV 55:33 Exploring Retention Channels 01:06:17 Reactivating Unengaged Customers 01:18:23 Exclusive Offers and Early Access Operators Exclusive Slack: ⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠ Aftersell. ⁠⁠https://www.aftersell.com/⁠⁠ Richpanel. ⁠⁠https://www.richpanel.com/⁠⁠ Haus. ⁠⁠http://haus.io/operators⁠⁠
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