00:00 Introduction 06:20 Informing New Products: Philosophy and Approach 13:17 Recent Product Drops by Ridge Wallet and Cody's Brand 28:00 Examples of Successful Brand Expansions 37:29 Process of Informing New Products 38:55 Understanding the Market and Customer Needs 40:21 Using Data and Gut Instinct for Product Development 41:35 Customer Service and Artificial Intelligence 52:02 Coordinating and Project Managing Product Launches 01:02:04 Teasing and Launching New Products 01:08:38 Sustaining Product Success Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Aftersell.⁠⁠⁠ https://www.aftersell.com/⁠⁠⁠ Richpanel.⁠⁠⁠ https://www.richpanel.com/⁠⁠⁠ Haus.⁠⁠⁠ http://haus.io/operators⁠⁠⁠ Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9