Writing and creating content is one thing. But editing other content marketers' work takes a special kind of skill. One of those content editing experts is Tommy Walker. With a career that spans over 18 years, including being the editor and chief at Shopify and now founder of Content Studio, he's seen common mistakes that writers make time and time again: It's why Tommy developed 3 axioms that guide his editing and content creation process. In this Marketing Powerups episode, you'll learn: Why having a solid premise is important when creating content. How content is a form of social currency. Tips to make your content shareable. One powerup that's accelerated Tommy's career. 🔖 Free powerups cheatsheet Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Tommy Walker’s 3 axioms of content marketing. https://marketingpowerups.com/023 🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.🎉 About Tommy Walker Tommy Walker is a seasoned content marketing professional with a rich history of working with some of the world's best-known brands. As the former Global Editor-in-Chief at QuickBooks and the first marketing hire at Shopify Plus, Tommy has a proven track record of creating industry-leading content programs that drive significant revenue. Currently, Tommy is the founder of The Content Studio, a consultancy that specializes in creating content marketing programs for high-growth B2B SaaS startups and enterprises. His work is centered around creating durable content strategies that not only resonate with audiences but also drive business growth. 🕰️ Timestamps and transcript [00:01:16] Top Blogging Mistakes and Tips for Effective Content [00:02:43] Common Mistakes in Writing and Editing Content for Online Marketing [00:08:28] The Impact of Word Count and Quality on SEO Ranking [00:12:43] 42 Agency — My Number One Recommended Demand Gen Agency [00:15:26] The Importance of a Solid Premise in Content Marketing [00:17:48] Utilizing Premises in Content Creation [00:21:00] Discussing Premises of Action Movies [00:21:55] The Importance of a Strong Premise in Content Marketing [00:23:13] Creating Cohesive Content Marketing and Overarching Narrative [00:26:25] Content Marketing in a World Where Decisions Are Made in Slack [00:30:11] Tommy Walker on the Axioms of High-Performing Written Content [00:35:54] Tommy Walker Discusses Dark Social and Trusting the Content Marketing Process [00:38:05] Increasing Social Currency in Content Marketing [00:39:52] Tommy Walker on Writing Effective Content Marketing [00:44:31] Tommy Walker Discusses Career Powerups and Sharing Content That Gets Noticed [00:50:19] Content Marketing Expert Tommy Walker Shares Tips and Lessons from His Experience ✨ Useful links 👨🏽‍💻 The Content Studio 🐦 Tommy on Twitter 🔗 Tommy on LinkedIn 🎙 The Cutting Room Podcast ️