Today, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John. 🎉 About Alli Blum Alli Blum is a growth, innovation, and leadership consultant who is an advocate for customer-centric initiatives within organizations. With a passion for creating positive change and building collaborative relationships, Alli has honed her expertise in gaining org-wide buy-in for the Jobs to be Done (JTBD) framework.  ✨ Useful links Alli Blum's website — https://alliblum.com/Alli's Linkedin — https://www.linkedin.com/in/alliblum/Switch interviews and strategic context with Alli Blum — https://userlist.com/podcast/switch-interviews-strategic-context-with-alli-blum/How SaaS marketers can get buy-in on qualitative research — https://www.forgetthefunnel.com/resources/getting-saas-customer-research-buy-in