Vassilena Valchanov shares her brand messaging framework template.🎉 About Vassilena Valchanov Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the target customer, Vassilena sees messaging as the bridge between the philosophy behind a brand or product and the specific words used to communicate with customers. 🕰️ Timestamps and transcript 00:00 Brand and product messaging bridges positioning and copywriting.04:37 Focus on content first, then refining language.08:53 Understanding customer needs essential for successful product.12:56 Client vision integrated with customer feedback strategy.14:48 Trend in conversational marketing and customer confusion.17:36 Evaluate alternatives to direct competitors, consider existing options.22:35 Messaging emphasizes pricing structure, value for customers.26:12 Building a network crucial for personal growth.27:29 Link learning to action; community key.30:49 Subscribe to Marketing Powerups for actionable takeaways.✨ Useful links Vassilena's website: https://valchanova.me/Her newsletter: https://valchanova.me/newsletter/The brand messaging framework template: https://valchanova.me/brand-messaging-framework-template/Vassilena on LinkedIn: https://www.linkedin.com/in/vasvalch/