Claire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://marketingpowerups.com/027 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🔎 Ahrefs Webmaster ToolsThank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools. If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues. If you do, that’s like trying to run a race with your shoes tied together! Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.  It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty. You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes. 🎉 About Claire Suellentrop Claire Suellentrop is a SaaS marketer, customer research evangelist, and co-founder of Forget the Funnel. Previously the Director of Marketing and #2 employee at Calendly — and now a marketing consultant for high-growth SaaS companies — she's seen firsthand that truly effective marketing stems from a deep understanding of existing customers. So she helps companies get inside customers' heads, then uses those insights to create compelling landing pages, high-converting websites, smooth signup flows and sticky onboarding experiences. 🕰️ Timestamps and transcript [00:00:00] The Impact of Customer Research in Marketing [00:00:33] Customer research boosting audiobook sign ups by 64% - an insight with Claire Suellentrop [00:01:22] Discussing Marketing Powerups: The Value of Proper Customer Research for Business Growth [00:05:09] Uncovering the Core Benefit of Auto Books through Customer Research [00:08:18] Unlocking Growth with Customer Research: A Discussion with Claire Suellentrop [00:16:20] Discussing the Product Development Initiatives at Autobooks [00:17:15] 42 Agency - My Recommended Demand Gen and Growth Agency [00:18:00] Ahrefs Webmaster Tool [00:18:46] Understanding Customers Through Surveys with Forget the Funnel [00:25:50] Defining Your Most Valuable Customers with Claire Suellentrop [00:28:59] Focusing on Most Valuable or Fastest to Close Customers [00:32:58] When to Use Customer Interviews in Market Research [00:36:02] How to Conduct User Research for Product Development? [00:39:40] The Value of Customer Research in Business Expansion [00:42:19] Ramli John Talks About 'Forget the Funnel' with Claire Suellentrop [00:42:39] Claire Suellentrop Discusses Key Aspects of a Successful Career [00:49:45] Ramli John Discusses His Influences and Mentors In Business [00:51:10] Lessons from Forget The Funnel Co-Founder Claire Suellentrop ✨ Useful links 👨🏽‍💻 Forget the Funnel website 📕 Forget the Funnel book 🐦 Claire Suellentrop on Twitter 🔗 Claire Suellentrop on LinkedIn