Joel Kletkke, Founder of Case Study Buddy, shares how he creates snackable customer success stories that sell. Download the free powerups cheatsheet: https://marketingpowerups.com/028 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🔎 Ahrefs Webmaster ToolsThank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools. If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues. If you do, that’s like trying to run a race with your shoes tied together! Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.  It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty. You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes. 🎉 About Joel Kletkke Joel Ketlkke is the Founder of Case Study Buddy, a specialized team completely focused on helping B2B companies capture, share, and cash in on customer success stories across multiple marketing channels and media. Clients like Docebo, Varonis, and agencies of all sizes trust Case Study Buddy to deliver a polished, professional experience and assets that drive real ROI. 🕰️ Timestamps and transcript [00:00:00] Transforming Customer Success Stories into Marketable Content [00:01:13] The Importance of Case Studies in Marketing Strategy [00:07:52] Common Mistakes in Crafting Customer Success Stories [00:11:06] Maximising the potential of case studies with repurposing and strategic storytelling [00:16:44] The Power of Perspective in Case Studies [00:17:58] 42 Agency: My Number One Recommended Demand Gen Agency [00:18:43] Ahref's Free Webmaster Tools [00:19:29] Understanding the Ingredients of a Great Customer Success Story with Joel Kletkke [00:24:53] The Role and Benefits of Success Stories in Companies [00:29:21] The Process of Crafting Detailed Case Studies with Joel Kletkke [00:33:29] Discussion on Successful Customer Stories Creation [00:36:32] A conversation with Joel Kletkke about the impact of storytelling in Case Study Buddy [00:39:12] Building Meaningful Relationships: Joel Kletkke's Power Up [00:43:55] Joel Kletkke's Advice to Younger Self: Be Vulnerable, Ask for Help [00:46:11] Influencer Noise and Authentic Connections in Digital Marketing ✨ Useful links 👨🏽‍💻 Case Study Buddy website 🐦 Joel Kletkke on Twitter 🔗 Joel Kletkke on LinkedIn