Margaret Kelsey, marketing advisor and Founder of Tatco, shares her 4-part strategic brand flywheel. Download the free powerups cheatsheet at https://marketingpowerups.com/029 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🔎 Ahrefs Webmaster ToolsThank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools. If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues. If you do, that’s like trying to run a race with your shoes tied together! Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.  It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty. You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes. 🎉 About Margaret Kelsey Margaret Kelsey is an experienced marketer and founder advisor, specializing in creating unique, scalable marketing programs for B2B SaaS companies. She has a decade-long track record of building high-performing, remote teams and has contributed significantly to the growth of several renowned firms. Margaret served as VP of Marketing at OpenView for three years, where she not only led marketing strategy for the firm but also advised prospects and portfolio companies on various topics, including organizational design and team building. She was also the Director of Brand & Creative at Appcues and an early employee at InVision, where she developed strategic brand programs that intersected content and community. Apart from her advisory and coaching roles, she co-hosts a podcast, Don’t Say Content, and constantly explores the connection between internal culture and external brand. Her innovative approach to marketing strategies sets her apart, underlined by her refusal to use tried-and-tested playbooks. Instead, she prefers to tailor solutions to the unique needs of each company and moment in time, emphasizing the importance of future-proofing in a rapidly changing business landscape. 🕰️ Timestamps and transcript [00:00:00] Understanding Branding, Content, and Communication with Margaret Kelsey [00:00:59] Changing Human Behavior at Scale: The Challenge of Marketing [00:07:31] Dissecting Marketing Jargon with Margaret Kelsey [00:09:15] The Role of a Product in Solving People Problems [00:11:57] Strategic Branding in Customer Retention [00:17:42] 42 Agency — My Number One Recommended Growth Agency [00:18:28] Ahrefs Free Webmaster Tools [00:19:13] Impact of Cultural Values on Branding: A Discussion with Margaret Kelsey [00:23:47] Investing in Community and Culture for Sustainable Growth [00:26:34] The Dangers of Uniformity in Marketing: Avoid the Enterprise Blue [00:32:57] Harnessing the Power of Brand for Companies: A Conversation with Margaret Kelsey [00:37:36] The future of marketing: Embracing change and adaptability [00:39:11] Career Power-ups for Marketers: Insights from Margaret Kelsey [00:42:01] Understanding When It's Time to Move On: Insights from Margaret Kelsey [00:49:39] The Changing Landscape of Marketing Teams [00:54: