Ronnie Higgins, Director of Content at OpenPhone, breaks down how the Disney Synergy Growth Map guides how he approaches content marketing. Download a free powerups cheaetsheet: https://marketingpowerups.com/030 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🔎 Ahrefs Webmaster ToolsThank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools. If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues. If you do, that’s like trying to run a race with your shoes tied together! Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.  It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty. You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.🎉 About Ronnie Higgins Ronnie Higgins is the Director of Content at OpenPhone, the all-in-one phone system for teams. Prior to that he lead content teams at Hopin, Udemy, and Eventbrite. Ronnie is a seasoned content marketing professional with over 12 years of experience. He started his career in the film industry which laid the foundation for his storytelling skills, a tool he strongly advocates for in content marketing. Ronnie's approach to content creation revolves around understanding the audience and their needs, using various formats and channels to reach a wider audience, and emphasizing authenticity in brand voice and values. 🕰️ Timestamps and transcript [00:00:00] Leveraging Disney's Content Strategy for B2B Growth [00:00:47] Disney's Synergy Map: A content power-up in the world of marketing [00:01:14] The Addiction of Creating More Content and its Impact in the B2B SaaS Industry [00:05:52] A deep dive into optimizing content through the lens of Disney's Synergy Map [00:11:20] Content Marketing Strategies Rooted in Disney's Synergy Map [00:18:20] 42 Agency - My Number One Recommended Growth Agency [00:19:06] Ahrefs Free Webmaster Tools [00:19:52] Multiplying Your Sales and Marketing Efforts Through The Power of Content [00:25:49] The Roles of Content Marketing and Attribution in Business [00:34:48] Exploring Emotional Engagement in Content Marketing with Disney's Example [00:35:29] Creating Synergy with Content to Enhance Brand Presence [00:43:42] From Film and TV to Content Marketing: A Power Up for the Career with Ronnie Higgins [00:47:49] Content Marketing Strategy and Building Relationships with Ronnie Higgins [00:51:20] Marketing Powerups podcast Episode Recap ✨ Useful links 👨🏽‍💻 OpenPhone website 🐦 Ronnie on Twitter 🔗 Ronnie on LinkedIn