Kevan Lee and Shannon Deep, co-founders of Bonfire, share their brand storytelling framework. Download the free powerups cheatsheet: https://marketingpowerups.com/038 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🎉 About Kevan Lee and Shannon Deep Kevan Deep: Kevan’s built the world’s kindest marketing teams at some of the world’s coolest tech companies. From working at big, renowned brands like Vox to taking (now big, now renowned) brands like Buffer and Oyster from zero to one, Kevan shines in the distinctly creative and generative processes involved in nurturing early- and expansion-stage companies into their cranky teenage years—while helping them figure out who they were always meant to be. He’s the boss you’ve always wanted and the creative enabler you deserve. Shannon Deep: Not only is Shannon a world-class brand-builder for billion-dollar tech companies, she’s also an artist, writer, and all-around creator who enjoys stretching across virtually any medium. She’s built brand marketing teams. She’s helped make Super Bowl commercials. She co-hosted a songwriting podcast for seven years. And she recently finished her first book (#amquerying). Those who have worked with her at places like Siegel+Gale, Dashlane, and Oyster would do so again in an instant.⏰ Timestamps[00:00:00] The Power of Brand Storytelling with Kevin Lee and Shannon Deep[00:01:16] The Brand Storytelling Framework on Marketing Powerups[00:01:39] Discussion on Brand Marketing[00:05:27] The Power of Storytelling in Marketing and Brand Amplification[00:09:04] The Power of Branding in Tech Marketing[00:11:41] Discussion on Retention Strategy through Emotional Branding[00:13:12] Understanding the Brand Purpose in Storytelling Framework with Oyster[00:14:57] 42 Agency—My Number One B2B Growth Agency[00:15:43] Create On Brand Copy In A Few Clicks Using Copy.Ai[00:16:25] Discussing Brand Purpose with Kevan Lee and Shannon Deep[00:21:00] A Discussion on the Impacts and Philosophy of Brand Work[00:22:10] Building Stories Around Brand Purpose: A Discussion with Shannon Deep[00:24:26] Brand Strategy and Story Choices in Company Marketing[00:27:43] Content prioritization and story-telling in branding[00:29:05] Discussing Branding and Marketing Strategies in Business[00:33:46] Identifying the Creator Archetype for Oyster[00:37:13] Building Structured Company Stories for Effective Brand Marketing[00:40:55] The Role of Brand Marketing✨ Useful links 👨🏽‍💻 Bonfire's website 💌 Bonfire newsletter 🔗 Kevan Lee on LinkedIn 🔗 Shannon Deep on LinkedIn