Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🎉 About Dan Sanchez Dan Sanchez, also known as "Danchez," is a leading LinkedIn influencer and inbound marketing expert. With over a decade of experience in digital marketing and social media, Dan focuses on helping brands grow and engage their audiences through compelling content and strategic influencer marketing. In just a few short years, Dan has rapidly grown his own following on LinkedIn to over 25,000 engaged subscribers. He provides regular tips and trainings on optimizing profiles, developing shareable content, building communities, and leveraging LinkedIn to accelerate lead generation.  🕰️ Timestamps and transcript 00:00:00 Danchez's audience growth pillars. 00:01:51 Story of pain, growth through ads, big team. 00:05:21 Building relationships through owned media is important. 00:08:47 Discover gift, offer value, receive feedback. 00:11:43 Book and talking, learn through posting. 00:12:54 Start podcast, share lessons, become industry expert. 00:16:42 People become aware of growth plateau. 00:19:31 42 Agency — build a predictable growth engine. 00:20:16 Riverside FM — my preferred video podcast recording platform. 00:22:47 Borrow tactics: paid, owned, and earned media. 00:25:48 Help audience succeed, engage, teach, promote, elevate. 00:32:09 Employee's connections lead to increased engagement. 00:35:31 Small curated groups engage to rank posts. 00:38:27 AI-generated, expert-curated content key for future search. 00:42:15 "Recently discovered niching down for success." 00:45:20 Stick with it for 3 years, then reassess. 00:46:34 "First podcast needs niche, free, interviews" ✨ Useful links Dan Sanchez's LinkedIn profile: https://www.linkedin.com/in/digitalmarketingdan Dan's website: https://danchez.com/ Dan Sanchez's Audience Growth School: https://audiencegrowthschool.com/ Sales Feed by Vidyard: https://salesfeed.vidyard.com/