Dr. Fio Dossetto, Sr. Content Strategist at Float.com and Founder of the contentfolks newsletter, shares her E.A.S.Y. content framework. Download the free powerups cheatsheet: https://marketingpowerups.com/042 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🎉 About Fio Dossetto Dr. Fio Dossetto is the Senior Content Strategist at Float.com and Creator of the contentfolks newsletter.  She has over a decade of experience in content strategy, branding, and marketing. She has worked at companies like Hotjar, ActiveCampaign Postmark, and more. At these companies, she helped set the strategy and ensured content quality across writers and creators.  🕰️ Timestamps and transcript [00:01:03] Discussing Common Mistakes in Content Marketing  [00:07:38] Approaching Content Marketing through Expert Interviews [00:13:10] 42 Agency — my number one recommended growth agency [00:13:52] Riverside FM — my number one recommended video recording call [00:14:40] Interview with Fio Dossetto: How to Create Unique and Defensible Content [00:17:36] Making Content More Actionable [00:22:46] Achieving Simplicity in Content Writing [00:27:57] Making Content Distinctiveness [00:35:48] The Importance of Building a Network in Content Marketing [00:42:05] Fio Dossetto on Building a Professional Network [00:46:35] Marketing Powerups Newsletter ✨ Useful links Fio's website: https://contentfolks.com/ LinkedIn: https://www.linkedin.com/in/fiorenzadossetto/ The contentfolks newsletter: https://contentfolks.substack.com/ The EASY Content Framework: https://contentfolks.substack.com/p/the-easy-framework How to interview customers: https://contentfolks.substack.com/p/how-to-interview-experts