Ty Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: https://marketingpowerups.com/045/ 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.🎉 About Ty Magnin Ty Magnin is the CEO of Animalz, a leading content agency. Ty is a software marketing leader with over a decade of experience leading marketing teams at SaaS startups from $0-10M ARR twice. Prior to Animalz, Ty served as Director of Marketing at UiPath, leading the company from $40M to over $1B in revenue and through a successful IPO. He also led marketing at Appcues, establishing the growth flywheel that propelled the company to become a leader in user onboarding. Ty is obsessed with all things marketing, growth and content. 🕰️ Timestamps and transcript [00:00:00] AI in Content Creation: A Discussion with Ty Magnin [00:00:53] The Power of AI in Content Marketing [00:07:57] Discussing SEO Content and the Role of Generative AI [00:12:32] 42 Agency - My Number One Recommended Growth Agency [00:14:20] Evolution of Content Strategy in Startups [00:18:39] Discussing the Content Program at Appcues [00:19:40] Discussion on content distribution in SaaS [00:20:34] Scaling Content Production at UIPath [00:26:08] From Centralized to Decentralized: Content Creation at Appcues [00:27:20] Discussion on Three Tiers of Content in B2B Marketing [00:28:13] Content Scaling Strategy at UiPath [00:29:49] Scaling Up Content Programs [00:31:07] Managing Content Programs in a Tech Company [00:36:51] Career Powerups with Ty Magnin [00:38:57] Balancing career and life with Ty Magnin