Katya Ryabova, Founder of SMM Headquarters, shares 3 questions most marketers don't ask their customers. Download the free powerups cheatsheet: https://marketingpowerups.com/060 🎉 About Katya Ryabova Katya Ryabova is the founder of SMM Headquarters, a marketing consultancy focused on helping subscription-based businesses grow through customer research. She has over a decade of experience in marketing, previously serving as the marketing director for an accounting startup and working in academia as a researcher at the University of Toronto. Katya is a proponent of using customer research to challenge assumptions and gain actionable insights that fuel ethical, sustainable growth. 🕰️ Timestamps and transcript [00:00:00] Unlocking Growth with Customer Questions[00:00:44] The Power of Customer Research in Marketing[00:07:56] Customer Interviews and Jobs to be Done Approach[00:10:17] The Importance of Digging Deeper in Customer Research[00:14:54] Understanding the Value of a Product[00:20:22] Understanding the Importance of Customer Research[00:24:20] Tips for Conducting User Research Interviews[00:28:12] The Importance of Ethics in Marketing and Customer Research[00:32:32] Flexibility and Learning from Mistakes: Career Powerups✨ Useful links SMM Headquarters - https://smmhq.ca/Katya's LinkedIn profile - https://www.linkedin.com/in/katyar/Katya's post about customer questions - https://www.linkedin.com/posts/katyar_customer-interview-life-savers-3-questions-activity-7128403372721745920-PU3X/