Episodes
In episode #1869, Neil and Eric talk about dressing to impress. Yes, how you look matters, but your product is always going to be the most important thing. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Dressing to Impress as Important When Working Remotely? [00:33] Since becoming a father, Neil doesn’t care how he dresses. [01:15] More important than your clothes is your product, so make it count.  [02:26] Eric’s take on dressing for success. [03:00] Do...
Published 09/26/21
In episode #1868, Neil and Eric talk about CRO tips that will help you convert. Whether it’s having a range of payment options or looking at your image quality, there are numerous ways to optimize your CRO. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 CRO Tips to Convert Ecommerce Sites [00:30] #1: Make sure that you have many pay options. [01:08] #2: Look for qualitative feedback. [01:46] #3: Always have upsells and downsells. [02:12] #4: Look out for where...
Published 09/25/21
In episode #1867, Neil and Eric talk about some rules they follow with marketing. From the rule of seven to the 80/20 rule, there is no shortage of top marketing tips for you. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Interesting Rules We Follow With Our Marketing [00:30] #1: The rule of seven; why it’s important to take an omnichannel approach. [00:55] #2: It takes three years to become successful. [01:20] #3: Spend a portion of your budget on things that...
Published 09/24/21
In episode #1866, Neil and Eric share seven ways to gamify your social media to gain a following. From contests to giveaways, there are so many creative ways to engage people. You just have to know how. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Gamify Your Social Media and Gain A Following [00:30] #1: Ask a question to facilitate discussion. [00:59] #2: Create a contest to get people to engage with and put your content. [01:35] #3: Do collabs to help...
Published 09/23/21
5 Reasons Why Branding Is So Important In episode #1865, Neil and Eric talk about the reasons that branding is important. If you think about every big brand out there, you likely have a story or a memory attached to it. This is the cornerstone of great branding. Tune in today to hear it all.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Reasons Why Branding Is So Important [00:26] #1: A lot of big purchases are made on brands, not on searches. [01:00] An example that illustrates the...
Published 09/22/21
In episode #1864, Neil and Eric talk about finding the one piece of content that will change the game. There is no silver bullet when it comes to this; you have to find what works for you. Be sure to tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Find The One Piece of Content That Will Change Your Marketing. [00:29] There are certain types of content that drive traffic more than others. [01:07] If create a lot of content, you will see what produces leads...
Published 09/21/21
In episode #1863, Neil and Eric share some lesser-known but very effective PPC hacks. Just because lots of people aren’t using them doesn’t mean they don’t work. Be sure to tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite PPC Hack That Few Seem to Use [00:28] You can target a direct competitor and the people who visit their site with PPC. [01:05] How Neil’s team does their PPC campaigns. [01:28] RLSA: what this is and how it helps you find customers....
Published 09/20/21
In episode #1862, Neil and Eric talk about their main takeaways from interviewing podcast guests. Having been at it for eight or nine years, they know a thing or do. Tune in to hear some of these golden nuggets TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Lessons From Interviewing Podcast Guests [00:34] #1: Get a window into how your guest thinks about things. [01:21] #2: If guests don't give the meat and potatoes of their experience, you won't have a good interview. [02:01] #3: Do a...
Published 09/19/21
In episode #1861, Neil and Eric unpack different strategies and which ones are the most effective. From SEO to CRO to PPC, there are many to choose from, so it's important to know which works for you. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Strategy Wins? SEO, CRO, or PPC. [00:28] The strategy you use depends on your business type. [00:43] Why we pick CRO, even though it's the least sexy. [01:25] The strategy you use depends on what you are looking for....
Published 09/18/21
In episode #1860, Neil and Eric talk about how to maximize your Twitter engagement. There are multiple, accessible ways you can boost your engagement, so be sure to tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Maximize Your Engagement on Twitter [00:33] There are lots of smart and powerful people who hang out on Twitter. [00:52] Make use of current channels you have to improve Twitter engagement. [01:22] How to use a blog-style post across multiple...
Published 09/17/21
In episode #1859, Neil and Eric talk about how to maximize your LinkedIn engagement. Admittedly, this is not easy, but it is not impossible. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Maximize Your Engagement on LinkedIn. [00:42] Over the years, organic reach on LinkedIn has been dying down.  [01:00] Build a network with people who will leave engaged comments on your content. [01:23] Ways to get people to leave comments on your LinkedIn posts. [02:04]...
Published 09/16/21
In episode #1857, Neil and Eric talk about whether to quit when you are feeling overwhelmed. This is a very subjective decision, and only you know what’s right for you. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Quit When You Feel Overwhelmed? [00:29] If you love what you are doing, you shouldn’t quit. [01:02] Money isn’t everything in this world; you have to find your passion.  [01:23] Even though Eric has had a lot going on, he still feels so...
Published 09/15/21
In episode #1857, Neil and Eric talk about how to gather customer insights. While numbers are important, hearing from the customers themselves is equally important, so get talking to them when you can! Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Gather Customer Insights. [00:27] Numbers only tell you half the story; customer insight stories are the other half! [01:05] What a non-buyer survey is and how this helps with understanding customers....
Published 09/14/21
In episode #1856, Neil and Eric talk about places to find inspiration for your creatives. Despite how important creative is in marketing, it often gets overlooked. Tune in to hear how you and your team can stay inspired. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where to Find Inspiration For Your Creatives. [00:26] Creative is going to people apart as costs continue to rise. [00:43] Where Eric looks for inspiration for his creatives. [01:13] Some of the places Neil goes to look for...
Published 09/13/21
In episode #1855, Neil and Eric talk about how to know when it’s the right time to start your ads on a new platform. If you do diversify too soon, you could land in hot water, so getting the timing right is so important. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Is the Right Time to Start Advertising On A New Platform. [00:28] Think about your resource constraints and what’s happening with your existing channels. [01:10] If you try to do many channels at...
Published 09/12/21
In episode #1854, Neil and Eric talk about the top skills needed to run a digital marketing agency. From culture to recruitment, there are certain attributes that will help you succeed at running an agency every time. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Skills You Need To Run a Digital Marketing Agency. [00:19] Number 1: You have to understand how important culture is. [01:13] Number 2: No matter how good you are at marketing, work on your sales. [02:12]...
Published 09/11/21
In episode #1853, Neil and Eric talk about setting goals across your business. From those on the leadership team down to your entry-level positions, everyone should have a clear plan. So tune in today to find out more!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Set Goals Ranging From Entry Level to the Lead Team. [00:28] How Neil approaches goal-setting with his teams. [01:15] The benefits of using frameworks when it comes to setting goals. [02:15] Goals should be...
Published 09/10/21
In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital, you’ll notice that their websites don’t just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the content you make in one place, which makes far more sense. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Structure Your Blog in 2021...
Published 09/09/21
In episode #1851, Neil and Eric talk about different the ‘free’ marketing channels out there. While sweat equity is still a cost, there are many styles of marketing that still technically cost very little but can go a long way. Short-form videos, going live, and collaborations are just a few! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Marketing Channels Are Truly Free? [00:33] The low time versus high potential gain of short video content. [01:29] Partnerships are ‘free’ but they...
Published 09/08/21
In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous but rarely does it translate into any immediate leads or ROI. However, TV appearances create credibility, and if used correctly, can have beneficial effects in the long term. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil and Eric Learned From Being On TV. [00:49] Weighing up the poor ROI versus the big credibility of being on TV....
Published 09/07/21
In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make choices that don’t generate immediate ROI, and branding is one of them. Tune in and hear how this branding move from Neil has influenced perceptions around the size of his company and the effects this will have long-term. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil Learned From TV Ads. [00:30] The humorous theme of the TV ads Neil...
Published 09/06/21
In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which requires building one. That being said, building businesses is very risky! Tune in to hear how to work out which one to do first. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Buy Or Build A Business? [00:25] It is easier to buy but Neil prefers building. [00:50] Learning how businesses...
Published 09/05/21
In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a solid vetting process, but the fact is that making a bad hire costs more. Tune in to hear how to use strategies like testing and extreme reference checking to optimize your hiring process. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Nifty Ways To Vet The Best Marketers Before Hiring Them. [00:25] The cost of a bad hire is bigger than an a...
Published 09/04/21
In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky if you are not competing in one. If you are like the rest of us, you should definitely be using counter positioning and an omnichannel approach to stay afloat. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Adapt If Your Market is Getting Saturated. [00:06] Taking an omnichannel approach to stay afloat. [01:19] Using Airbnb as an...
Published 09/03/21
In episode #1845, Eric and Neil weigh in on the cold emails they have fallen for and what about them made them attractive. The common thread between all the effective emails spoken about today revolves around their ability to point out a problem and then offer an attractive and simple solution. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Cold Emails That Have Worked On Us. [00:15] An offer to grow his Instagram account that Eric bought. [00:45] Neil’s experience...
Published 09/02/21