In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Here’s what Jason revealed.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction and Background (10:09) Embracing Optionality in Business Strategies (31:18) Operating Like a Public Company (45:16) Continuous Customer Development (55:02) Creating a Company Culture for Personal Growth (01:03:34) Hiring and Accountability in Management (01:14:50) Finding a Niche in the AI Landscape   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain Eric’s ad agency NP Digital Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.