Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different people, groups and communities to truly reflect the world around us.  Joining Abby is her guest Nishma Patel Robb, Founder of Glittersphere, ex Senior Director of Brand and Reputation Marketing at Google UK. As a Founder, Speaker, Podcaster, President of WACL and fellowships with IPA and The Marketing Society, Nishma is on a mission to...

Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them and work with them.  Abby’s guest expert is Richard Shotton, author of bestselling and award-winning book The Choice Factory and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing, working with brands...

Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition, Christina Rapsomanikis. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc., the key to doing so was combining creative and analytics with the unique sonic elements of her business. Tune in to the latest Shiny New Object Podcast to hear about audio and digital marketing and get Idil's top data driven marketing tips. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness...

Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader.  Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact, both internally with stakeholders and externally with our markets, customers and consumers.   Abby is joined by Scott Morrison, Founder, Speaker, Author and NED. Scott is an experienced client-side and agency-side marketer at businesses including Diesel,...

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey ESG – environmental, social, governance, a subject that has been an increasing topic of debate and discussion, but what about the S? In this episode we speak to Beth Knight, a leading figure in social impact and sustainability, with over 15 years’ experience in purpose-led business transformation – Beth shares incredible insights as we take a deeper diver into the ‘S’ for social - an area that, whilst often...

Although alignment between sales and marketing functions seems a no brainer, most organisations fail to do it and miss out on enhancing their creative effectiveness, says Patrick Janssen, Partner Marketing Manager at Cisco. Listen to his interview on the Shiny New Object Podcast to learn more cohesion between business units and the advantages this can bring to your marketing strategy and execution. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness...

Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast.  Gaining buy-in is a critical skill for marketers, particularly as marketing moves from a support function to one leading the long-term commercial agenda – gaining buy-in and alignment on our strategy and vision is imperative to gain support, investment and resource from the Board to bring these plans to life.  Joining Abby to discuss how marketers approach gaining buy-in is Rachael...

“Be the voice of the consumer who wants to do more.” ESG – environmental, social and growth, (yep you read that right), growth rather than governance. We absolutely loved that take from Sandy Skees, Purpose and Impact Global Lead at Porter Novelli. We’ve wanted to talk to Sandy for some time since we came across their research on the ‘Intention – Action Gap - the ‘Rise of the Conscious Consumer’, when writing ‘Can Marketing Save the Planet - 101 Ways to use Sustainable Marketing as a Force...

Bimbo Bakeries USA's Senior Director of Media, Analytics and Content, Marie Casimir Fallon, believes in the power of AI to boost capabilities for low-budget marketing leaders. She also admires its ability to help us brainstorm new and exciting ideas to life. On the latest Shiny New Object Podcast episode, hear how Marie uses AI, as well as her advice for investing in your career and utilising data for creative effectiveness. The Shiny New Object podcast is a production of Automated Creative,...

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the sponsor's business. The digital era was supposed to solve this puzzle. But it might have made it worse. To discuss this big question are Tom Smith and Charlie Boss. Tom is Chief Product Officer at Datapowa, the sponsorship analytics company. You'll hear him reference datapowa VENN, which measures customer acquisition by securely matching...

Understanding why we love TV characters can show us how we need to relate to consumers, according to Jeremy Nye, Senior Insight Manager, Global at Just Eat Takeaway.com. Tune in to the latest Shiny New Object podcast to find out how going offline and talking to people, unfiltered, can improve marketing and unlock creative value. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing...

Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed.  Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing category by satisfying a consumer need that’s not currently being met. Commonly challenger brands seen as the ‘underdog’ have greater constraints like budgets and resources meaning marketers need to be harness their strengths, creativity, agility and risk...

“If you can change how people spend their money, you can change the world.” Social Impact, sustainable business, creative ideas and changing behaviours, these are just some of the areas that we explored with Chris Baker, strategist turned entrepreneur and CEO of Serious Tissues. With behavioural science sitting behind so many successful business models Chris talks to us about his experience across a number of social impact businesses and initiatives that he is involved with, and how a simple...

You might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of the Premier League season. But there's so much more to the company than that. Luton and Utilita have partnered since 2015, back when the club was still in the fourth tier, becoming front-of-shirt sponsor in February 2022. It is just one part of a comprehensive and wide ranging sponsorship strategy that uses football to educate fans and club owners about how to...

Uber for Business' Marketing Director for EMEA & APAC, Victoria Kerr, shares why she believes B2B marketing is capitalising on B2C innovations to become more exciting and effective than ever. Find out about the B2B push & pull approach and more data driven marketing tips on the latest episode of the Shiny New Object podcast. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing...

Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership: Better Decisions for Inclusive Leadership.   David is a respected international speaker, executive coach, board facilitator and podcaster, passionate about helping others to explore how best leadership can work for them and their organisations.  In this episode, David discusses important issues for inclusive leadership, awareness of who...

In the latest episode of the Shiny New Object podcast, Natalia Horvath, former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, explores the intersection of analog and digital marketing and tells us why channel-less strategies are the future. Find out why human connections and biology should guide marketers, why we need to stay culturally unbiased, and how to leverage data driven marketing strategies to deliver hyper-personalisation. The Shiny New Object...

Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace. A key skill for marketers in our ever-changing industry, being able to act quickly and positively enables brands and businesses to capitalise on trends, relevancy and react to customer needs.  Abby’s guest expert is Anna Henwood, who has previously led global marketing as CMO of Les Mills International and now as CEO of Stickybeak, is passionate about giving marketers a platform for affordable, real-time...

Did you know that 20% of the world's fish and meat is consumed by our pets? We didn’t… and so yet again, the learning curve continues. We love having conversations with amazing brands who are pioneering, disrupting the norms and thinking outside the box with a focus on delivering social and environmental impact. Food security, the impact of food production and what we eat is an area of significant focus when it comes to wellbeing for all and transitioning to a sustainable future - something...

For Grant McKenzie, CMO of Asahi Europe & International, AI is a ticket to getting “back to the good stuff” in marketing. It enables day-to-day work to be set aside for marketers to focus on more profound outputs and on the work that will make their brand stand out. On the latest episode of the Shiny New Object, find out how multilingualism makes you a better marketer, why you need to be better than AI, and how marketers are too much like one another - plus AI marketing tips! The Shiny...

Following the presentation of Inspirational Marketing Leader of the Year at our Annual Dinner in 2023, Cristina Diezhandino, Diageo's Chief Marketing Officer is joined by David Muldoon, Vice President, Strategic Advisory at MediaLink. Cristina discusses her career journey and experience working with global brands across different markets and provides insights into Diageo's approach to marketing, innovation, and digital transformation for iconic spirit brands. Key topics include embracing...

Tina Tonielli, US and North American Lead, Consumer and Business Insights and Analytics, at Haleon, talks about balancing automation and manual data analysis, using AI as a supercharger for curiosity, and preparing for an uncertain future on the latest episode of the Shiny New Object podcast. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at...