Show Summary In this episode, we demystify the concepts of General and Local SEO for you, ensuring you have a clear understanding of these two critical aspects of Search Engine Optimization.  Starting with a deep dive into the purpose and practices of SEO, we then unpack the specifics of General SEO, highlighting the importance of keyword research, on-page optimization, and content creation in reaching a broad audience. We then shift our focus to Local SEO, exploring its significance for businesses serving specific geographic areas. Through discussions on tools like Google Business Listings, the power of customer reviews, local citations, and geographical keywords, we underline how Local SEO can effectively target and attract local customers. By the end of this episode, you'll have a comprehensive understanding of both General and Local SEO, and be well-equipped to leverage them to boost your service-based business. Links Mentioned In This Episode  Get RankMath for your WordPress website  Get Local Falcon for Local SEO awareness  Articles & Episodes Mentioned in the Podcast Episode 22- A Simple Seo Strategy For Your WebsiteEpisode 40 - Tool Evaluation: Rank Math For Easy SEO Episode 58 -Google  My Business ReviewEpisode 73- SEO For Ecommerce: Google Merchant CenterEpisode 78-Google Adsense Update 2022Episode 82- Near Me Seo: Top Local Seo Tips This Episode Sponsored By:   This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.   Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat  Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox.  Join Us on Social Media    Facebook   YouTube   LinkedIn   Instagram