Show Summary In this episode, we demystify the concepts of General and Local SEO for you, ensuring you have a clear understanding of these two critical aspects of Search Engine Optimization.  Starting with a deep dive into the purpose and practices of SEO, we then unpack the specifics of General SEO, highlighting the importance of keyword research, on-page optimization, and content creation in reaching a broad audience. We then shift our focus to Local SEO, exploring its significance for...

Show Summary Empathetic and effective copywriting is the secret sauce to driving customer engagement and business growth. In this episode, we explore how tuning into your audience's internal problems and addressing them through your copy can transform your business narrative.  We delve into the importance of understanding your audience, the role of empathy in copywriting, crafting problem-solving messages, and measuring the impact of your copy. Join us as we unlock the potential of empathetic...

Links Mentioned In This Episode  Donald Miller - Story Brand Articles & Episodes Mentioned in the Podcast Episode 37- Strong Brand Identity Part 1: The Customer Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity This Episode Sponsored By:   This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma...

Show Summary In this podcast episode, we delve into the captivating story of Bud Light's recent brand identity crisis. We begin by reflecting on the brand's legacy over the past two decades, highlighting its core values, target audience, and memorable advertising campaigns. Next, we examine the controversial ad that sparked widespread backlash, discussing its content and departure from the brand's established identity. We then explore the fallout from this marketing blunder, analyzing the...

Show Summary In today's episode, we are thrilled to share with you an interview with Lindsay Heighes, a renowned social media expert who has been revolutionizing the digital landscape with her innovative strategies and tactics. With an enviable track record of driving massive growth and engagement for small business clients across various industries, Lindsay is here to share her secrets for navigating the ever-evolving world of social media. So, buckle up, grab your headphones, and get ready...

Show Summary In this new episode of Inkyma's Marketing Strategies, we tackle the burning question of TikTok Vs Youtube in the world of short video content. As social media marketing continues to evolve, businesses are faced with the challenge of choosing the right platform to maximize their reach and impact. With both YouTube Shorts and TikTok dominating the short-form video space, it's essential to know which platform is best suited for your brand and marketing objectives. Join us today as...

Episode SummaryLearn how, Shannon Crotty, a successful business women and speaker stays inspired and motivated to move through fear and anxiety to achieve her dreams. She talkes about her new book No One Is Peeing In the Deep End – A survival guide for launching a dream and Polkadot Powerhouse a unique womens connection group and how she built it from 1 member to over 3,000 across 3 countries and what kept her going. About Today's Guest Shannon Crotty is a wife and mom of three who lives in...

Show Summary Welcome to the Marketing Update For March 2023. We're seeing some exciting developments in the world of marketing that are sure to pique the interest of any entrepreneur looking to engage their audience in new and innovative ways. In this episode, we'll be diving into the latest trend of combining video and text to enhance audience engagement, and discussing how home-based businesses can leverage hotspots in their video content to drive conversions. We'll also be taking a closer...

Show Summary In this episode, we explore a relatively new and rapidly growing segment of the commerce market - Social Commerce. Unlike traditional buying in a physical store or eCommerce buying from an online shop or marketplace, Social Commerce involves buying products while scrolling through social media platforms. I delve into the specifics of what Social Commerce is, the platforms that support it, and the best practices for implementing it. With the continuous growth of this segment,...

Episode Summary ChatGPT, the latest addition to the world of Artificial Intelligence, is quickly making its way into the marketing space and transforming the game. This cutting-edge tool has already been creating waves in the tech industry, and marketers are now taking notice of its potential to revolutionize their approach to marketing. In just a few short years, ChatGPT is set to become a must-have tool for businesses, just like Google search.  In this podcast episode, I will dive into...

Episode Summary:  The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well. In this month’s marketing update, I am talking with you about: Chat GPT and where that is going Canva’s Magic Tool and is it ready yet Marketing Masterminds Latest Video - How to use social media to increase email...

how Summary Deciding to start a side hustle can be overwhelming and scary. Usually, you don’t know where to start with marketing and you don’t have a lot of time or money to spend because you aren’t even sure you will be doing this long term. In today’s episode, I'm going to share the 3 basic marketing essentials you absolutely have to have to start your side hustle so that you look professional and legitimate to potential customers. Here is a sneak peek of what they...

The sad reality is that many businesses will close and fail in the first 5 years. 45% according to the current stats. There are many reasons this happens but the top 4 reasons are -Lack of capital or funding -Retaining an inadequate management team -Faulty infrastructure or business model -Unsuccessful marketing initiatives I hate seeing businesses fail, I want to see all of them grow and thrive. In today’s episode, I am sharing the 5 principles of marketing with a bonus 6th principle. We...

Calls to action on your marketing assets are the best way to get business for your company. Calls to action have a bad rap because many businesses need to do it the right way but come across as salesy, pushy, or just annoying. In today’s episode, I will share with you the right way to create calls to action that are helpful to your potential customers and not annoying. I'm going to go over: -What a call to action is -How to think about calls to action -Effective calls to action -How to...

Your website is a reflection of your business and your brand. It is also one of your main branding and marketing assets. This is not a project you want to DIY and you don’t want to hire a web developer that isn’t going to create a website that will help you grow your business. All web designers are not the same so when you are interviewing a web designer you want to make sure they are a good fit for your business. In this episode, I'm going to go over the difference between the type of web...

The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well. In this month’s marketing update I am talking with you about: Google has created a way to detect AI-written content and demote it in search. Youtube shorts monetization is coming in 2023. How to make WordPress Websites more effective with Google...

Business websites are one of the first things that a potential customer sees when they are looking to buy from a business. Often times the website doesn’t reflect the values of the company. Confusing messages about the brand and what the brand stands for can even cost you new business. In this episode, I'm going to talk to you about how to ensure your website reflects your company's values so that the right clients show up and take action on the website and have an amazing experience once...

The landscape of social media has changed drastically in the last two years. So much so that we have seen tactics that worked great a few years ago suddenly no longer be effective today in 2022. Many factors have played into why this is happening which I discuss in today’s podcast. More importantly, I give you my thoughts and views on where social media is going in 2023 and beyond. Spoiler alert: Its Video has both short and long content formats. Specifically on Youtube but just like with...

Knowing the direction you want your business to go is important. Successful business owners don’t just hope that their business will grow, they plan for it, and in order to create the right plan you have to have goals. Goal creation doesn’t have to be hard or stressful. A good goal-planning process is simple and flexible. In this episode, I talk about how to create goals that work for you and your business and give you an easy process to follow that works for start-ups as well as established...

The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well. In this month’s marketing update I am talking with you about Google My Business is now Google Business Profile and what is changing other than just the name. What Google Guaranteed is and how it can help your local service business and What is coming...

Reading, hearing, and seeing a business testimonial has a great impact on whether or not a client will choose your business for their needs. The average consumer reads 10 online reviews before making a purchase decision. This is why it's so important to continually collect business testimonials from your customers. In today’s episode, we are going to go over -Social Proof & The importance of testimonials -Where to get reviews to have the most impact on your business -The magic of video...

Ever wonder how a business makes it through the first five years when so many close their doors after year one? This episode is a follow-up interview with Dr. Erica Abraham of Axon health. We interviewed her about their business at the end of year one and we caught up with her again at the end of year two to see what has changed and talk about how things are going.

The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well. This is why I am dedicating one episode per month to sharing and updating you on the latest marketing news, trends and just interesting things I find in my marketing travels. You can listent to the episode with your favorite podcast platform or you...

Recessions don’t have to be scary or times of famine for a small business. If you are prepared and Recession proof your business they can be a time of great growth for your business. The key is being prepared. Often times business get stuck in a rut when income is good and customers are plentiful. This is the time to create your recession plan. Here are the top things you need to do to create the recession proof your business plan 1 - Keep your marketing budget at the same level and if you...