Recently, I had the pleasure of talking with one of my good buddies Lou Cimaglia. Lou is the Senior Content Strategist at Liberty Mutual and a recent Hubspot Inbound 2020 speaker. In this talk, we dive into how effective content strategy and a superior user experience can be a key driver in customer retention. Because at the end of the day, as Lou puts it, brand loyalty isn't earned by accident...it's the result of sustained and deliberate efforts to communicate with customers over a long...

Hello all you marketers out there, my name is Ian and you're listening to another Marketing Strategy talk. Recently, I sat down with Daniel Murray of Service Titan. Daniel is the Senior Manager of Marketing Operations and a wealth of marketing knowledge. In our talk we dive into his non-linear path that led him to marketing, what he's using for tech at Service Titan and what's been a game-changer for him and his team, and yes even how he's managed to more than double his LinkedIn followers in...

Hello all you marketers out there my name is Ian and you’re listening to another marketing strategy talk. And recently I had the absolute pleasure to speak with Dylan Hey, founder of Hey Digital, a paid marketing agency who are absolutely crushing the LinkedIn game right now. Seriously go check out Dylan’s profile, he’s dropping serious PPC knowledge on the daily with video snippets and live streams on the regular. And I’m super excited about this one because Dylan goes deep into paid...

 Recently I had the pleasure to sit down with Basant Shenouda. She's an incoming Business Leadership Program Associate at LinkedIn and owner of Basant Blast, her company where she helps clients with career advice and personal branding.  Now, this Strategy Talk will admittedly be a little different than some of the others you've heard on the podcast. While we definitely cover marketing and personal branding on LinkedIn, which Basant is an absolute pro at with 19 thousand followers and crazy...

I had the pleasure to sit down with Nick Bennett of Clari. Nick is the head of field marketing and a leading voice on field marketing on LinkedIn right now. And for those of you that aren't too familiar with what field marketing is or why it's super important to organizations, don't worry, we covered that. We also dove really deep into some of the campaigns Nick has utilized to drive big revenue results for his sales team at Clari.In this marketing strategy talk, Nick walks us through how...

I had the pleasure to sit down virtually (social distancing and all) with Amanda Nielsen for our most recent Marketing Strategy Talk. Amanda is the Partner Enrollment Manager at Formstack and an up and coming marketer to keep your eye on. Amanda has developed a solid following on LinkedIn, Twitter, and yes, even Tik Tok (more on that later). She’s been a featured speaker at Hubspot’s annual INBOUND conference and more recently at Snowforce.In this Marketing Strategy Talk, we cover everything...

I had to pleasure to interview Josh Chopak of WGG Consulting. Josh is an absolute powerhouse growth marketer and one of the most-talented paid ad strategists I’ve come across.In this Marketing Strategy Talk, we talk about everything from Josh’s transition from a corporate employee to a business founder, the most effective strategies to utilize during COVID-19, the ideal strategies for different types of businesses (B2B vs. B2C), and yes, even Pinterest marketing. If you’ve ever wanted to...

Recently I had the pleasure to interview Chris Walker of Refine Labs out of Boston. And Chris is setting the B2B Marketing world on fire right now. If you haven't heard of him yet, I highly recommend you go check his content out on Linkedin. And what makes Chris unique right now is the way he thinks about what many would consider to be traditional B2B marketing strategies. His takes are different, creative, clever but maybe most importantly, honest. And you'll see what I mean in our...