“If you talk to a lot of younger folks, they say, ‘Yeah, I’ve been watching that podcast.’ They don’t say listening. If you notice, ‘Oh yeah, I watched that the other day.” They don’t say listened.” The increasing overlap between audio and video is a constant conversation we have on The Podcast...

This final episode of our live at SXSW series isn’t one you’ll want to miss.  First, Heather is joined by Mattia Verzella from Spreaker, where the two discuss:  Concerns with programmatic ads  Why programmatic ads allow you to scale  The importance of transparency  Advancements in technology...

“Because obviously, a 30, 60, or 90-second ad could be effective, but [branded podcasts] are more of a longer-term strategy of building a community around that like specific program.”  In the third installment of our Live at SXSW series, Heather is joined by Camille Laurente from Hueman Group...