Find out how you can love marketing again by doing it your way while guaranteeing better sales Understand why creating an experience for your audience as your first step is crucial Learn the importance of focusing on being better than doing more for your marketing Resources/Links: Want to know what’s your content personality? Click here: joyfulbusinessrevolution.com/quiz Summary Do you want to create content that magnetizes your message and simplifies your marketing? You’ll end up exhausting yourself if you just try to do and be more, especially if you’re not working with the right marketing strategy. To maximize your potential, magnetize your message, and gain continuous sales without stress, it is crucial to first energetically align yourself with your marketing. And you can do it through the psychology of selling. Amy Hager is the marketing mentor at the Joyful Business Revolution and helps coaches, consultants, and service-based business owners create organic marketing that you enjoy and that gets conversations started that leads to sales. Grab a drink and sit in with Amy as she talks about the psychology of selling so that you can align your marketing with your energy and your message! She shares how you can become more visible online and turn your engagement into sales without being or doing more. Check out these episode highlights: 02:02 - Amy’s ideal client: Coaches, consultants, or service-based business owners, and I think, the key is who have already a strong referral business. 02:29 - The problem she helps solve: So a lot of times, what we hear is, "I hate my marketing. I'm not good at marketing. It's a chore. I want someone else to do it." So we're really helping you solve that problem of finding marketing and a marketing strategy that feels good to you. 03:14 - The symptoms of the problem: Your referrals are so strong but maybe not as frequent as they used to be. So you do need to step up the income one way or another. Tried marketing, but as I said, you don't like it. 04:16 - Clients’ common mistakes before consulting Amy: So a lot of times, it really is the feeling that they need to be more visible. They need to be more places. 04:55 - Amy’s Valuable Free Action (VFA): When you're thinking about the messaging that you're creating and the content you're creating, you need to create an experience. That is the very first step of the psychology of messaging and the psychology of sales. 07:03 - Amy’s Valuable Free Resource (VFR): Want to know what’s your content personality? Click here: joyfulbusinessrevolution.com/quiz 08:36 - Q: What happens when you only tap into one of those things? Will you miss a bigger, wider audience? A: No, because you're going to tap in deeper and build stronger relationships with your people. Tweetable Takeaways from this Episode: “More is more. We really want to focus on ‘better is better’.” -Amy HagerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Amy Hager. Amy, a very joyful good day from Down Under. Where are you hanging out? Amy Hager 00:23 I am in Virginia, just south of Washington, DC.