Marketing & The Machine helps marketing professions make sense of how artificial intelligence and machine learning impacts their craft. I aim to cut through the noise in a fun and thoughtful way, distilling the latest industry news and giving you actionable insights so you can make sound marketing decisions with a clear perspective. Story 1 How AI is Changing the Way We Optimize at Unbounce https://unbounce.com/marketing-ai/smart-traffic-experiments/ Unbounce is out with a new tool powered by machine learning that will have you rethinking how you currently A/B test and optimize landing pages without all the baggage it comes along with. Story 2 5 Tips To Build a Post-COVID-19 Retail Strategy https://risnews.com/5-tips-build-post-covid-19-retail-strategy The holiday retail season is here! And for all the good boys and girls I’m giving out 5 suggestions on how retailers can take advantage of AI and machine learning tools to survive the holiday season and prosper into 2021. Story 3 Inside TikTok's killer algorithm https://www.axios.com/inside-tiktoks-killer-algorithm-52454fb2-6bab-405d-a407-31954ac1cf16.html Psst, wanna know a secret? TikTok’s algorithm is so good it can pinpoint your likes after as few as 8 videos. Last month, TikTok executives revealed how they use machine learning to keep users hooked and profits growing. Want more detail on TikTok’s recommendation engine? Check this out https://towardsdatascience.com/why-tiktok-made-its-user-so-obsessive-the-ai-algorithm-that-got-you-hooked-7895bb1ab423 Story 4 McDonald's Is Using AI and Data to Optimize Its Supply Chain https://supplychainnext.wbresearch.com/blog/mcdonalds-ai-data-optimize-supply-chain McDonald’s is jumping into the artificial intelligence game! After their acquisition of Dynamic Yield in 2019, the golden arches have begun implementing AI tools to help them with everything from managing everything from supply chains to boosting the customer experience in real-time. Learn more about McDonald’s acquisition of Dynamic Yield https://www.forbes.com/sites/forbestechcouncil/2019/04/26/what-you-can-learn-from-mcdonalds-acquisition-of-dynamic-yield/#2ed9cd916f4e Thanks for listening. You’ll hear from me again in November. Subscribe to Marketing & The Machine in your favorite podcast app. Find out more about the host, Bob Hazlett, at https://www.bobhazlett.com/