All episodes of Marketing & The Machine

Episodes

#4 Marketing & the Machine - Page optimization with ML, AI tips for holiday retailers, Inside TikTok's algorithm, and McDonald's goes digital

Marketing & The Machine helps marketing professions make sense of how artificial intelligence and machine learning impacts their craft. I aim to cut through the noise in a fun and thoughtful way, distilling the latest industry news and giving you actionable insights so you can make sound marketing decisions with a clear perspective. Story 1 How AI is Changing the Way We Optimize at Unbounce https://unbounce.com/marketing-ai/smart-traffic-experiments/ Unbounce is out with a new tool...

Published 10/09/20

Marketing & The Machine

Published 10/09/20

#3: Marketing & The Machine - Amazon trains future machine learning experts, What the heck is GPT-3?, and How conversion modeling will save our cookie-less world

Marketing & The Machine helps marketing professions make sense of how artificial intelligence and machine learning impacts their craft. I aim to cut through the noise in a fun and thoughtful way, distilling the latest industry news and giving you actionable insights so you can make sound marketing decisions with a clear perspective. Story 1 Amazon's Machine Learning University is making its online courses available to the...

Published 08/29/20

#2: Marketing & The Machine - Adobe uses AI to help better target your content, Google rolls out new predictive capabilities and MonkeyLearn has an AI low-code app that even a non-techie can use

Marketing & The Machine helps marketing professions make sense of how artificial intelligence and machine learning impacts their craft. I aim to cut through the noise in a fun and thoughtful way, distilling the latest industry news and giving you actionable insights so you can make sound marketing decisions with a clear perspective. Story 1 Adobe Tests an AI recommendation tool for headlines and images Adobe recently demoed a prototype showing a new way to use artificial intelligence...

Published 07/25/20

#1: Marketing & The Machine - RankBrain, Facebook's ML ad algorithm, and AI is hard for big biz

Marketing & The Machine helps marketing professions make sense of how artificial intelligence and machine learning impacts their craft. I aim to cut through the noise in a fun and thoughtful way, distilling the latest industry news and giving you actionable insights so you can make sound marketing decisions with a clear perspective. Story 1 How Machine Learning in Search Works: Everything You Need to Know SearchEngineJournal.com breaks down how Google’s Machine Learning algorithm learns...

Published 07/06/20