These days, running ads is an integral part of operating and scaling any brand or business. Creating a successful ad campaign can seem confusing, but if you know how to properly set them up, and which benchmarks to measure, you can become more strategic in your approach and therefore have better results. In this episode, Brendon shares his experience on how to set up your ads for success and avoid losing money and feeling overwhelmed. “The number one thing people do in our industry is, they...

One of the most vital roles in every marketing campaign is creating content that delivers valuable information to your prospects. Whether you've recently started a business, or are a seasoned professional, your company needs to create a strategy that ensures consistent content generation for your community. In this episode, Brendon shares powerful tips on how to ensure you build a content generation system that ensures consistent, quality content. “If we are going to double down on our...

Online training can be an incredibly valuable and lucrative component to running your brand or business, but there are certain things that you need to know if you want to take things to the next level and build your community. In this episode, Brendon goes over core strategies that you'll need to execute, how a training differs from a course or workshop, and what to avoid if you want to become a successful online trainer. “One of the reasons people don’t do good virtual trainings is because...

Are you a thought leader, influencer, or business owner and are looking to launch your first - or next - seminar, but don't know where to start? In this episode, Brendon gives his best tips and advice from all his prior events to help you strategize towards victory. On your path to understanding the seminar model, consider this: “Launching a seminar is going to require you to do some build up and conversation about the seminar before the tickets go on sale. It’s more important today than it...

Are you getting ready for a new launch in your business but feel like you're a bit in the weeds and need some advice? In this episode, discover some of the most important factors to have a successful product launch and get some questions answered that might help you along the way. “I believe that the 7-day launch is the most effective because you add value first, you give your great offer, and then you have a hard deadline. However, everything is contingent upon adding great value.” If you're...

Regardless of what business you're in or what type of brand you operate, maintaining and scaling your content pipelines is going to be crucial for your long-term growth. In this episode, learn how to systematize the process of creating online content so that your release schedule doesn't rely on whether or not you find time to create content. “If you own your own business or brand, your primary focus in creating content is to first create the marketing funnels and the marketing content that...

If you have a business that operates online, you know how imperative it is to have an email list. But how do you grow your list so that you can reach more customers? In this episode, learn a step by step process to create a world-class email list. “If people opted in for something, deliver it immediately. Don’t make them have to jump through a bunch of hoops to go find it. If they find it valuable, they’ll look for your emails and if they don’t find it valuable it’s just junk mail.” If you'd...

Are you looking to change the products or services you provide, rebrand, or make some sort of major change in your business strategy? In this episode, learn how to pivot your brand in a way that makes your audience excited, as opposed to confused. “The most important thing I could ever tell people who are entrepreneurs is to never let your internal fears be confused for marketing realities. The market cares way less than you think they would.” If you'd like to pivot to a fresh approach that...

How do you build and launch a new brand? In this episode, discover 6 key insights to launch a new company, brand, or program effectively. “When I say 'create an offer' I don’t mean it philosophically. I mean create an offer and put it online for sale...that should be your first action. Before you do anything, set the infrastructure up to be able to take and accept money.” If you'd like to launch your brand it right the first time, this episode is for you! 1. Get the GrowthDay app for all your...

One of the biggest mistakes we make in marketing is communicate to our audience without using powerful copywriting. Whether it be what we say in a video, or what we write on a webpage or email, we must utilize proven forms of communication to truly convey what we want our audience to feel and experience. In this episode, learn techniques to communicate with your audience, leads and prospects to drastically increase sales. “If you don’t understand human behavior, human psychology, and direct...

It goes without saying that if you own a business, you need to have a social media presence. But what if you're a 'solopreneur' or have a small team? Do you pick one platform, or do you really have the bandwidth to post across TikTok, Instagram, YouTube, Facebook, and more? In this episode, discover how to proliferate your content in a way that is sustainable and profitable. “What most people do, is they think they need to be everywhere and they focus on that instead of making money. If...

One of the most rewarding and impactful things you can do in business and in life is become an amazing speaker. In this episode, discover the 7 tips you need to become a world-class speaker. “The changing day when you can take an arena of people and light them up, getting them to connect is the day it’s not about you anymore. It’s about the leadership mentality, because your job is to go lead not just survive.” If you'd like to level up your speaking skills, this episode is for you! 1. Get...

One of, if not the best way to scale your business and sales is by running ads. In this episode, discover powerful, proven ways to run better ads that will bring in more sales, more revenue, and therefore drive more impact. “Campaigns are the single most predictable way to grow your business today online. Way above partnerships or other methods because ads really give you a high level of control about the future of your business.” If you'd like to create more lucrative ads, this episode is...

Online courses can be one of the most profitable ways to make money online, and share your knowledge. In this episode, learn the steps involved in creating and selling successful online courses; from creating valuable content, to the best marketing strategies. “Online courses are what I feel make you the greatest expert in the marketplace. When you have an online course, I think that gives you even more credibility than a book, than speaking, or anything else. If you’re into thought...

We all have to utilize marketing when releasing our special product or service into the world. In this episode, receive an all-encompassing overview of marketing strategies, which will allow you to roll out successful campaigns. “Lots of people make the mistake of adding campaigns to your general newsletter too soon. Adding them too soon can be harmful because they don’t really know you yet. I tell people to think about the story arc of what you want a new person to know about you.” If you'd...

These days, there is so much pressure to create and post content, but it's not always obvious what strategy to use. In this episode, learn a content strategy that you can stick to, that will deliver results. “Lots of people can pick a revenue platform and post 4 times per day, but it’s those that are posting good content that people actually share, like, and join the community that actually make a difference in the world.” If you'd like a powerful content proliferation strategy, this episode...

If you've ever seen your favorite influencer go live and sell something, and you want to do that too, then this episode is for you. Learn which live launches work the best, why you should shorten your promotional cycle, and why you should double down on circular viralocity. “Don’t only sell something once a year, it is a bad idea, and over the long term you’ll discover that. Have that item available for sale more often. If your mission is to serve more people then you should have that...

One of the most powerful ways to get people to become raving fans and customers is by sharing your story. In this episode, learn the best ways to tell your brand story to your followers and prospects to build connection, trust. “You don’t have to be master of the universe or ms. perfect to be able to help people. It’s okay if every part of your life isn’t perfect you can still inspire people with what you know. You can take any area of your life and examine what made you successful there.” If...

Regardless of what business you're in, you're going to benefit from creating scalable content. In this episode learn how to systematize the process of creating online content so that your release schedule doesn't rely on whether or not you find time to create content. “You probably already know what you need to do in marketing. Now you just need to do it more consistently. You already know you should be going live, making videos, and creating things to sell, now you just need to do them more...

If you want to make more sales and get more customers, one of the most powerful and free ways to do so is by leveraging promotional partners. In this episode, learn best practices for launching a successful promotional partner program so you can leverage other people's networks to make more sales and impact more people. “There’s so many people beyond my immediate team that has supported my personal brand in growing and I can’t think of any other area that has been bigger than the affiliate...

If you plan on writing a book in your lifetime (or already have), you’re going to need an effective marketing campaign to get readers. In this episode, learn about two book campaigns and exactly how to run them for optimal success. “If I want my audience to buy retail, I need to ask myself what I have to do to incentivize them to buy right now and then add on a deadline. There has to be a closed window in order for people to buy retail.” If you’d like to launch and market your book...

Whether you're leading a team, starting a movement, or trying to motivate and influence the people around you, we can all benefit from mastering leadership skills. In this episode, learn how to become a world-class leader so you can empower those around you to take the actions that benefit everyone involved. “The first tenet of leadership is honesty of self. Not just to know yourself and trust yourself, but to imagine yourself better and to work into that." If you'd like to lead a powerful...

When it comes to creating content, it can become overwhelming if we don't have a plan and strategy. In this episode, learn how to create a content calendar and run a successful campaign, so you can more easily predict the success of your campaign, sales, and business overall. “You need to strategically plan your content. You need to plan days that you are creating that content, releasing that content, and planning promotional campaigns. If you don’t know what you’re promoting over the next 3...

In this episode, get a behind-the-scenes look at how to run successful seminars, live events, conferences, and summits. On your path to understanding the seminar model, consider this: “I highly recommend if you’re going to launch a seminar to plan at least 9 months out or even a year, give yourself time to fill that event. I want to let you know that it’s harder than you think, unless you already have a history of selling out everything you do online.” If you'd like to run successful...