As entrepreneurs our goal is to become highly effective at what we do in business. We do this so that we can become effective at marketing so that we can have a sustainable and profitable business, bring in consistent leads (which is the lifeblood of our biz!!) and do more of what we love in business! However, the big challenge of most biz owners right now is lead generation. Getting new people to: Become aware of you Be interested enough to sign up to hear from you every week. In this episode I'm joined be my podcast mentor and producer of a mahoooosive volume of number 1 ranking, famous podcasts out there (with her podcast production agency) Anna Parker Naples.​ We're talking all about why podcasting might not be bringing you in the leads that you expected. Today you will learn: > Why podcasting isn't bringing you leads in > The most effective way to grow your audience with podcast guesting >> How to create a Call to Action (CTA) that's effective