“Facebook ads are the golden bullet of marketing!” You’ve probably heard of that before, many biz owners think of facebook ads as a sure-fire way of bringing people into our business. But that’s not necessarily the case, especially since the IOS changes that came in from September 2021. Today’s episode of Marketing without Social Media is not the ordinary type. We have a different theme today as we are joined by Sophie Griffiths, a digital marketing strategist and a Facebook ads Manager. She will be talking about how Facebook ads are not as effective for small businesses as they once were, and what she recommends now. Today you will learn: Why Facebook Ads are not effective for most small businesses What is the big change impacting Facebook ads from the last year What other strategies can be done alongside paid ads How we can still use ads without actively posting on social media