What do we mean when we talk about positioning?  Well, fundamentally, it is the question of what position do you occupy in the minds of your ideal clients?  Why would they work with you versus other people who do what you do if you don't get your positioning?    It's really hard to become known and you will have to do a lot more legwork in your sales calls. In this episode, we are talking about positioning, so how to actually position yourself in the marketplace so you stand out amongst all the noise because heck, it is a very noisy space out there Today you will learn: Biggest Reason to Hire You Vs. Someone Else Becoming Service Provider to an Authority Setting the Buying Criteria through the Content You Create Keys in  Looking at Your Positioning