Glitz, glamor and economics at the 2024 upfronts
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This week, media giants have been gathering in New York City for the upfronts, where networks and streaming platforms try to court ad buyers by previewing shows for the seasons ahead. We’ll take the pulse of ad spending as streaming continues to outshine traditional broadcast television. And we’ll also hear about China’s property sector prop-up and priorities for the Consumer Financial Protection Bureau now that its future is no longer in jeopardy. Marketplace is currently tracking behind target for this budget year — that means listeners like you can make a critical difference by investing in our journalism today.
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