One of the biggest strikes against the tech industry is too much noise and not enough signal. But does it always pay to "show, not tell," — even about the most innovative of products? Austin Russell of Luminar Technologies believes so. At just 17 years old, Austin created revolutionary tech that would unlock autonomous driving in the future, and make safer passenger cars today. Almost as startling is how he kept his breakthrough close to his chest for five years — carefully choosing trusted team members, mentors, and industry partners before revealing his tech to the wider world. In this special episode guest-hosted by master hype-ologist will.i.am, Austin sheds light on his quiet approach to scaling, and the importance of letting the technology speak for itself. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.