If you're at the beginning of your startup journey, this podcast gives you the benefit of experience from two top founders.

The best way to find out what's involved in starting a business is to ask a founder. In this podcast, we've done the asking for you, with two experienced entrepreneurs who are happy to share their secrets to success - and their tips for avoiding failure.

Founders of two different businesses explain that while it may not appear that way at the time, every challenge in business is an opportunity to learn.

Businesses connect directly with their customers through websites, apps, social media and anywhere else that will hold some well crafted content. The common thread among all these channels is words - words which can wield a lot of power! In this podcast you'll get a masterclass in the art of copywriting and a content strategy to put them all to good use. Georgina Laidlaw is a copywriting specialist with the experience (and pedantry!) of an english teacher. Georgina works with brands like...

One of the best ways to start a business is to create a solution to a common problem. In this podcast you'll meet 2 founders who have done just that and are happy to share their experience.

Kristen Holden explains how he is using his experience at the bleeding edge of digital marketing to help shape the startups of tomorrow.

This podcast about podcasting outlines the key considerations in creating a podcast for your brand.

If there's one thing entrepreneurs all agree on, it's failure. In this podcast you'll hear from founders who have looked failure in the face and lived to tell the tale.

There's a lot of nitty-gritty that doesn’t always come to mind when you think about building a business – technical, legal, marketing and more. In this podcast you'll hear how two successful founders navigated some relatively uncharted waters. Frunch Nazzari is the founder of Rooftop Cinema on the top of Curtin House in Melbourne’s CBD. Since 2003 Rooftop has been showing movies under the stars with the best views in town. Frunch shudders when he thinks about the moment in his mid twenties...

Working with your family can be challenging, but incredibly rewarding. Afterall, who can you trust more than those people closest to you? In this podcast you'll meet two successful business operators who have taken their family businesses to the next level. Penelope Sattler is the General Manager of her family's golf course - Barnbougle Golf, which has been voted as the Best Australian Golf Resort. Penelope really likes her family and says business rewards are even sweeter when shared with...

Ben Cohn in a Co-Founder of Taxibox and Ben Stickland is the Founder of Alliance Software - they both recommend putting small amounts of money behind experiments in business to test what works.

Women face more challenges than men when it comes to starting a business, but that doesn't stop them following their passions. Mini Latif is the founder of Ottoman 3 Brow Bar. Kara Breadmore is the founder of Ka'llure Jewellery. They share the stories behind their passions and how they turned them into businesses.

There comes a moment in every startup when the brand develops its own personality and characteristics, separate from those of the founder. The next challenge is to build it into a powerhouse brand. In this podcast you'll here from a brand builder and a brand whisperer.

While your passion may fuel you to start your own venture, you need more than that to sustain your business and keep it going.  Cupcake Central founder Cheryl Thai and WeTeachMe co-founder Kym Hyunh describe how they turned their passions into their business.

Building a business with employees involves culture. This podcast looks at how to keep culture from turning sour.

In Masters Series we regularly bring you real-life stories from entrepreneurs and start-up founders. In this episode we turn the reality up a notch to bring you tales from the edge, with two people who had very different experiences during the GFC.

Data is the key to modern business and there's so much of it about that the challenge is less about how to get it and more about how to process it all. Gary Tramer is the co-founder of LeadChat who are responsible for those little pop-up boxes on websites that ask if you need any help. Gary's explains that he's now taking his experience with data in e-commerce and applying it to bricks and mortar retail - to provide more information about physical shoppers when they walk into a store. Simon...

While profit fuels a business, it's growth that is the real reward - especially when you grow from $0 to $20m.

Getting your idea out there an into business is one thing, but how you take the next step to build it up can be a challenge.

Dreaming big for your business is a good exercise to prepare for that moment your startup takes off. What will be the biggest challenges? Andrew Hardwick founded strategic creative agency Hard Edge in his home 12 years ago. Today the award-winning business works with Mercedes Benz, Telstra and the National Road Safety Partnership. Andrew explains how he overcame the challenges in those early days. Joe Woodham is the founder of Torii Recruitment, specialising in finding the right team...

Why work hard for somebody else, when you can work hard for yourself... and enjoy the rewards that come with that. It's the motivation that's launched many businesses, but the first step to leave the 9-5 takes a lot of courage. Emma Welsh was restructured out of a job when old friend Tom got in touch to suggest they start a business. Emma and Tom's is one of the most recognised juice brands in Australia, but their first batch almost didn't make it into the bottle. Emma describes the...

Software as a Service or SaaS tools can improve your time management and productivity. More importantly, they can be low cost or free and scaled to support your business as it grows. Former Google employee Soumya Rao Indurti founded Connect Labs to improve lives by empowering people to use the right technology better. Soumya says there's no point using a SaaS tool if it doesn't give you more time to focus on real relationships with people. Over the last 3 years Soumya's worked with almost...

Marketing is about building relationships - to retain good customers and reach new ones in a way that encourages them to become repeat customers. This podcast outlines the key steps to building a community. Sarah Meredith is the Australian Country Director for Global Citizen, the movement that aims to end extreme poverty by 2030. Global Citizen has set itself a goal of building a community of 100 million and with 8 million working with them already, they are well on their way. Martina...

For many startups, stress is just one of the energies that keeps things moving along. But high intensity and high pressure can take their toll on the health of founders and employees. This episode is an opportunity to take time out for yourself and to pick up a few healthy habits to incorporate into your day.  Omar de Silva founded business school The Plato Project to foster entrepreneurship with some good philosophies. He recommends mindfulness in the short term and over longer periods to...