Jeanette Ageson joins me to discuss how editorial and publisher teams can better work together to support membership-based outlets

Brett Chang from the daily Canadian business newsletter The Peak joins Geoff to discuss the newsletter industry, how to build an audience, keeping people engaged, referral programs and getting started with newsletter ads.

Ethan Cox, founder of the public interest journalism outlet Ricochet, explains how his outlet has created a unique working model with an independent Substack publication The Rover, and why this might be a model for other publishers.

Emma Gilchrist, the co-founder of The Narwhal, walks through key learnings about running a small membership-focused media outlet, including user research, the importance of branding, her publication's marketing funnel and how they approach measurement and analytics.