Big thought of the day: You can circumvent social media algorithm woes by shifting your focus to BUILDING A COMMUNITY on these platforms. On this episode of Teal Talk S4 originally recorded back in September, Jenny is joined by Paul Gowder, founder of the website Powwows.com. By implementing his engagement strategies and forming genuine personal connections with his followers, Paul sparked the creation of a Pow Wow Nation, tens of thousands strong. In Mediavine On Air Episode 29, Paul will...

What do you know about virtual assistants? Hiring one can be a vital resource for an overworked content creator, and becoming one can be an untapped revenue stream for another. For the season finale of Teal Talk S3, we welcome Kayla Sloan, expert VA and creator of the well-known course $10K VA. She is on hand to talk "Everything VA", whether you're interesting in hiring or becoming one. Make sure to tune into our 28th episode of Mediavine On Air below, or scroll down to...

When you're a digital content creator, you're very much a one-man (or woman) band. From video to SEO and copywriting to social, there are so many 'crucial' skillsets you're expected to have that it can be next to impossible to decide where to focus your valuable (and limited) time. Well, we've got one word for you: PHOTOGRAPHY. This skill is relevant in almost every blogging niche and stepping up your photography game has benefits in so many other areas of your business. Plus,...

Content creators, we're hurtling towards magical Q4, so it's the perfect time to make sure we're in a mindset for success.  On the Teal Talk season 4 premiere, Jenny is joined by Jessica Formicola, a site owner and former psychotherapist, college professor and coach. Jessica is bringing all of her expertise to this episode to ensure we're blogging like the business owners we are.  Whether it's diversifying income streams, putting together business plans or delegating and hiring...

Thinking about extending your blog brand to YouTube? Billy Parisi, founder of Billy Parisi Media and Visual Culture Inc, joins Jenny Guy, Senior Director of Marketing in a conversation about his firsthand experience in determining what works and what doesn't when it comes to growing your channel. In this episode, Billy shares his top tips for getting started plus helpful inspiration and resources. Don't miss it! Helpful Resources * Billy's Presentation*...

So you're thinking of getting into e-commerce and asking yourself, "Where should I start?" There are many layers to starting an online shop: choosing a platform, legal issues, finding your niche and so much more. Today, we've brought in an expert. Lizz Porter from More Than Thursdays & Pew Pew Lasercraft joins Jenny Guy, our Senior Director of Marketing, in a conversation on how your passions can turn into products. Hear Lizz's story about how she applied her skills from...

You’ve heard of SEO, but have you heard of Discovery Optimization (DO)? With Discovery Optimization, you can grow your social media accounts by focusing on how your target audience uses social media to discover content. Ciaran Blumenfeld of Hashtracking and Juiced Social is here to speak about Discovery Optimization and strategies for growing a niche social account for your business. Some of her tips might surprise you and make you be more intentional with your business...

Oh, SEO.  Oft maligned, mangled and misunderstood, it's nevertheless pretty mandatory for achieving sustainable success as a content creator. But with all of the contradictory 'expert' advice out there, how do you separate the real important from the real big nothing?  That's what we're here for. On Episode 22 of Mediavine On Air, and our last episode of Summer of Live 2021, Mike Pearson of Stupid, Simple SEO and Mediavine CEO Eric Hochberger joined me, Jenny Guy, to weigh in on...

As a food blogger, there's one key ingredient to your success: taking delicious photos of your recipes. But how do you do that with the seemingly endless competition and incredibly complex Google algorithm? In this episode of Mediavine On-Air, Stephanie Keeping and Melodee Fiske of Pretty Focused break down their system of taking amazing photos that drives pageviews and expands their audience. Using real life examples and statistics on how a few principles for their photos...

Anyone else need a CliffsNotes version of all the things happening at Mediavine?  We're glad it's not just us! From ad tech and video innovations to Google bombshells, it's been a busy few months. So on this episode of Summer of Live, Mediavine CEO Eric Hochberger is here with all the latest details. From Grow.me to Trellis to a lot of information covered about universal player, make sure to bring a pen to this episode because you don't want to miss it! Helpful...

"TikTok isn't for content creators." Have you or anyone you know said this before? Amy Flanigan of the website Belly Full, with her 600k+ TikTok followers, is here to change your mind. A graphic designer turned food writer and photographer, what Amy initially started as just a "hobby" has turned Belly Full into a full time business with millions of visitors every month. When she took up TikTok, she quickly found the same success and is here to tell us how she did...

There's one platform that all bloggers know can be difficult. That's right: Facebook. But Facebook isn't as hard as it seems, and on today's podcast episode we have an expert with a proven track to show us. Melanie Ferguson from Southern Crush At Home joins Jenny Guy, Director of Marketing at Mediavine, to share proven strategies to transform Facebook from a headache to an additional revenue stream + traffic source. No matter if you're a Facebook master or novice,...

Did you know that Pinterest and Google interact quite a bit? Both are search engines and some of your Pinterest traffic may actually be Google traffic. In Episode 17 of Mediavine On Air, I was joined by Amy Locurto from Living Locurto and Amy's Circle for a chat about how using Pinterest like a real user can boost your Pinterest results. She shares her five secrets on how to drive users to your site and the successful ways she's used it for her own blog. Make sure to...

It's rare that we here at Mediavine go a day without saying "diversify." We talk about content creation in all forms, whether it's blogging, photography or video — but what about a book? Today's episode of Mediavine On Air takes us from screen to page. Our guest for this episode is Jeffrey Eisner, creator of Pressure Luck Cooking, an easy-to-follow Instant Pot recipe video blog. He's published two cookbooks and been featured on Good Morning America, Rachael Ray and the Food...

Underpromise and overdeliver is one of my favorite maxims. Unfortunately, the marketing teams for the vast majority of blogging tools out there don’t seem to agree. So, how do you find which tools actually deliver on their promises without breaking the bank?  Pinterest strategist and founder of the website Arts and Budgets, Latasha Peterson, joined me on the Summer of Live 2021 and shared 15 of her favorite free or cheap tools that she’s used to grow her traffic and create nine...

In my opinion, there are those who admit to having imposter syndrome — at least sometimes — and then there are fibbers. Welcome, audience, to an episode of Mediavine On Air where we talk a bit about the f-word. That’s right, feelings. I’m your host Jenny Guy, and in late 2020 I had the privilege to sit down with two powerhouse Google employees, Julia Li and Bianca Jochimsen. They both know a thing or two about starting out as non-techies and rocking it in a tech world. Which is...

Content creators, do you ever feel like Google hates you? The logical part of you knows this probably isn’t true but you keep getting the sensation that the latest algorithm shift was specifically designed to decimate your traffic? If you can relate, this episode of Mediavine on Air is for you! We were joined in spring 2021 by Mediavine CEO Eric Hochberger, along with Nora Schlesinger, CEO of Growth Machine, which is an SEO-focused content marketing agency linked in our show...

Today we’ll start off with a question: What is the one audience that you own? That’s not subject to algorithm shifts and is one of your greatest assets? It’s your email list, and if you’re not focused on cultivating it, you’re definitely leaving money on the table in more ways than one. We originally shot this episode back in April of 2021 with the incredibly savvy Regina Anaejionu. She’s the author of the bestselling content planner, Epic Blog, as well as the founder of Publish...

Greetings content creators and welcome to another episode of Mediavine On Air, the podcast just for you. RPM, or revenue per mille, is often mistakenly thought of as the amount or way that a website earns. While this is not the case, RPM is a math equation that provides an overall picture of how your website is performing. We had two amazing Mediavine publishers on the Summer of Live in 2019, talking about ways they’ve optimized their site and content to maximize their earnings....

Hey content creator friends, welcome to another episode of Mediavine On Air! Today we’re answering the question: Can you make lightning strike twice? In other words, once you’ve got one successful website, can you use your expertise to make a second? And third? And fourth? Karly Campbell of Buns in My Oven and That Low Carb Life and Kristy Still of Mommy Hates Cooking and Air Fryer Fanatics have replicated their success and doubled their fun, and probably stress, with additional...

Welcome to another episode of Mediavine On Air. We recorded our Teal Talk season 3 finale in late May with Mediavine CEO and Co-founder Eric Hochberger. The topic was Mediavine Updates and the hour was PACKED with anything and everything that’s happening in the blogging industry. We talked about Core Web Vitals and Google’s upcoming Page Experience algorithm shift, we covered third-party cookies and our first-party data solution Grow.me + the Google bird, FLoC. We also dished on...

We live by the idea that knowledge is power and there’s not a better place for Mediavine publishers to go for all the knowledge about their site performance than their Dashboard. Our amazing engineers joined forces with the Support team for a total Dashboard revamp in spring 2020 and so of course, we had to have Director of Support Heather Tullos and Mediavine CEO Eric Hochberger on a live to share strategies for making the most of all the new metrics.  From page-level data to...

Welcome to another episode of Mediavine On Air with your host, Jenny Guy.  One of our favorite sayings around here is: Diversify your revenue streams! Now, that might sound odd from a company that provides full service ad management, but our company mission is building sustainable businesses for content creators. And a business relying on only one income stream is just not sustainable.  This interview happened in the Summer of Live 2020 and our guest was the wonderful Katelyn...

In our latest episode of Mediavine On Air, Lena Gott from What Mommy Does and Stephanie Keeping from Spaceships and Laserbeams talk about their top traffic tips. From post and image SEO to Pinterest best practices, this episode covers a whole lot of ground. Learn how to increase your traffic and keep viewers on your site from these experts in episode 6 of Mediavine On Air. Related Resources Spaceships and Laserbeams — Stephanie Keeping's blogWhat...

Google’s Page Experience update is coming this May with Core Web Vitals as key components. Andrew Wilder of NerdPress and Eric Hochberger, CEO of Mediavine, join Mediavine’s Director of Marketing Jenny Guy in a conversation breaking down Core Web Vitals and what this update means for publishers. Learn about the many things publishers can do now to get ready for the algorithm shift!