Episodes
Usually as a content creator, you're creating blogs, video content, and podcast. But there's multiple avenues to get your content and brand out there. Which all begs the question: have you ever wanted to publish a book? Writing a book is a natural segue for many bloggers, but the journey can seem large and long. In Summer of Live 2019, we talked to two Mediavine influencers who are both published authors: Jen Ruiz of Jen on a Jet Plane and Valerie Stimac of The Space...
Published 06/09/22
Published 06/09/22
With all of the constant shifts in the blogging industry, from social media algorithms to influencer marketing trends, the one thing that stays consistent is your brand. After being a content creator for a while, you realize pretty quickly that you don't have control over many things. You'll never be able to control how many likes you get on a post, or how much engagement your blog pieces get But, you can always optimize your brand to be in the best position possible day in and day...
Published 05/26/22
If content creators have learned anything recently, it's that the only constant in the blogging industry is CHANGE. As we usher in the privacy-centric era for the web, the winds of change are blowing more strongly than ever, but what does it all mean for publishers? On this Teal Talk, Jenny is sitting down with Mediavine CEO Eric Hochberger for a no-holds-barred conversation about the state of the blogging industry and everything Mediavine is doing to ensure that content...
Published 05/19/22
As a content creator, there's a bunch of milestones. The first blog post you publish is huge. The first time you place ads on your site? Amazing. Finally going full time as a content creator...WOW. Then, there's the first time you land your dream sponsored content gig! Congratulations!! ...Now what? In this session from the Mediavine Influencers Conference in Austin back in 2019, attorney Jamie Lieberman of Hashtag Legal LLC gives tips to negotiate the best deal...
Published 05/05/22
One of the best things about being a content creator is doing what you love. But at a certain point, we all hit a wall and have to ask ourselves: How do you stay passionate when your hobby becomes your job? Digital content creation offers the opportunity to share our passions with the world, which is deeply rewarding, but just like any job it has its pitfalls. Clients don't pay on time; internet trolls leave mean comments; and sometimes, the content you work so hard on barely...
Published 04/28/22
It's finally here!  Without further ado, please allow us to introduce Mediavine University, where we teach content creators how to build sustainable businesses.  Our debut course, Growing Traffic, is now live and available to purchase. In honor of that, we're celebrating with Mediavine's VP of Support Heather Tullos.  She and Jenny will be dishing on all things Growing Traffic and Mediavine University (MVU), talking about how the course is set up, the different topics...
Published 04/22/22
If you're on the fence about creating original video content, here's a question for you: How would you feel about 5x more audience reach? Yes, really! At Mediavine we constantly talk about the importance of video and it's time to get on board. On a former Summer of Live episode, Meredith Marsh from VidProMom sat down with Senior Director of Marketing Jenny Guy and talked all things video: she showed us how to take video content beyond YouTube by quickly repurposing it,...
Published 04/14/22
What happens when you take seven content creators, each wildly successful with their own sites, and unite them under one website with a very important mission?  The answer is the brand new site Black People's Recipes.  On this episode of Mediavine On Air, Senior Director of Marketing Jenny guy is sitting down with two of the creators, Brandi Crawford of Stay Snatched and Tanya Harris of My Forking Life, to dish about what they've got cooking with their new venture.  We’ll...
Published 04/07/22
Spring is here and winter is DONE! Well, sort of. But that's not going to stop us from our favorite annual tradition: spring cleaning! Whether it's your office or your bedroom, it's important to stay organized, clean, and throw all the clutter away. As a content creator, your website is no different. On today’s episode we have Mediavine’s Sr. Support Engineer Manager Jacob Feltner and Once Coupled’s Lauren Gray. Jacob and Lauren are talking spring cleaning for your site, with...
Published 03/31/22
Traffic matters. Fortunately it's not the only important metric anymore, but it's still a vital component for website success. Whether you're a Mediavine publisher wanting to increase your revenue or a content creator ready to reach the 50k sessions* and apply, today's episode of the podcast is all for you! Senior Director of Marketing Jenny Guy interviews guests Jennifer Fishkind of Princess Pinky Girl and Tanya Fleming of My Forking Life know how to grow traffic, as...
Published 03/17/22
There's hundreds of things you need to do as a content creator: strategizing your outreach, building your audience and scaling efficiently chief among them. But how do you do that in today's world, where everything moves at the speed of light? We've got the answer. Enter affiliate marketing, an often underutilized revenue stream. On Summer of Live 2019, Mediavine On Air host and Senior Director of Marketing Jenny Guy picked the brains of two affiliate marketing experts....
Published 03/03/22
Content creators have the power to change the world from behind their laptops. Cheesy? Maybe a little, but that doesn't make it any less true. Unfortunately, creating a safe space for yourself and others isn't going to happen by chance. So, how do we go about this very important work with sensitivity and intention? For Mediavine On Air Episode 42, Senior Director of Marketing Jenny Guy is joined by Yolanda Evans, Mediavine's VP of People Experience and Diversity....
Published 02/24/22
February is Black History Month, and for the next few weeks we want to not only share the wonderful work that Black and Brown creators are producing in the industry, but hear their thoughts at large on where we're heading.On today's episode of Mediavine On Air, we're not just hearing from one creator - but three.In late 2019, Senior Director of Marketing Jenny Guy sat down with Beth Santos, CEO and Founder of Wanderful and the Women in Travel Summit, TaKenya Hampton of the website Kenya Rae,...
Published 02/10/22
When starting the new year, there's a lot of things you have to get in order for your business to thrive. More often than not, you're doing the job of 5+ people as a content creator.Enter automation. Automating work frees up time and helps you focus your attention where it's needed. Erin Chase from 5 Dollar Dinners joins Jenny Guy, our Senior Director of Marketing, in a conversation about what automation is and how you should treat these products and services as an "invisible...
Published 02/03/22
2022 is here! NOT 2020, too.Curious about what's on tap for the largest exclusive full-service ad management firm in the United States? Us too! Today on Mediavine On Air, we hear from Mediavine CEO Eric Hochberger. From the actual death of third-party cookies and the future of programmatic advertising to the features you've been asking for, Mediavine's Senior Director of Marketing Jenny Guy asks it all -- and it's an episode you won't want to miss. Helpful Resources *...
Published 01/27/22
It's a new year. Which means our favorite thing is coming up...That's right: taxes!Jokes aside, whatever the due date, we ALL must eventually pay taxes. And it's no joke that taxes for freelancers and creative business owners are often more complicated. Last year Amy Northard, CPA, joined Mediavine's Senior Director of Marketing Jenny Guy on Teal Talk to walk us through taxes as a content creator, and how to start off the new year on the right foot. You don't want to miss...
Published 01/20/22
A new year means new beginnings. Today's On Air episode is all about that.Alison Gary worked for a long time in corporate America - a decade to be exact - before she went full-time with her blog, Wardrobe Oxygen. Often we talk about what it takes to maintain your business as a content creator, but what about the most important decision? The decision to go full-time?In today's episode you'll learn how Alison made this decision and all the work that led up to it. You'll hear how she...
Published 01/13/22
What's better than an ugly holiday sweater party? A whole lot of education for content creators — while wearing ugly holiday sweaters. Back on Teal Talk in 2021, we closed the year with a bang, prizes and an extremely good sport: Google's Head of Creator Relations, Paul Bakaus. He joined Senior Director of Marketing Jenny Guy to discuss everything from Web Stories, resources for content creators, how creators can sustain their career and much, much more. You...
Published 01/06/22
This year is coming to a close and so is Mediavine On Air Season 1. 2022 is upon us, so how do we make the upcoming year for ourselves, regardless of what's going on? On Mediavine On Air Episode 35, we're listening in to Siobhan Sudberry from the BeFree Project. Last year on Teal Talk she joined Senior Director of Marketing Jenny Guy in a conversation on creating a road map for finding fulfillment in life. This episode is full of great lessons, including learning how...
Published 12/16/21
You've heard of SEO Like a CEO. Today we're bringing you SEO Like a Google Pro. As in THE Pro. On the next episode of Teal Talk, Senior Director of Marketing Jenny Guy is joined by Google Search Advocate John Mueller. Yes. That John Mueller. SEO expert translator extraordinaire. Listen in as Jenny asks John questions about updating existing content, images and videos for your site, the best way to structure your site and general algorithm questions. You don't want to...
Published 12/09/21
When you work in an industry as new as influencer marketing, it can definitely feel like the wild west. Although the FTC is passing down regulations for content, there are still so many questions: How do you find the right brands to work with? How do you properly disclose the influencer/brand relationship? How much do you charge for sponsored work? Luckily, there's Danica Kombol and the Influencer Marketing Association. The IMA is on the scene to drive growth in influencer...
Published 12/02/21
A well-told story can stay in someone's mind for their whole life. As a blogger you want to find the right balance between telling and selling your story. Gee Nonterah from the Create and Prosper Podcast joins Jenny Guy, Mediavine's Senior Director of Marketing, in a conversation about communicating your story in a way that is both relatable and profitable. She offers some great tips for creating a community of superfans that you can start implementing...
Published 11/11/21
Q4: It's heeeeere. And it can be a ghoulish time for content creators. But never fear: The Mediavine Support team is here to guide you to scary good earnings this year. On this episode of Mediavine On Air, Ghostess with the Mostest Jenny Guy is joined by devilishly good Director of Support Heather Tullos. She's bringing all her top RPM-raising tips to ensure all treats, no tricks for the holiday season. You don't want to miss it! Helpful...
Published 11/04/21
The COVID-19 pandemic has caused not only economic, environmental and health impacts on the world; but emotional impacts as well.In this episode of Teal Talk originally recorded in April 2020, Litsa Williams and Eleanor Haley from What's Your Grief discussed the different ways people grieved the worldwide shutdown, and provided evergreen practices for how to cope. We were also joined by then Head of People Operations TQ Evans. Since this recording, TQ passed away after a long battle...
Published 10/28/21