From the #mediaX2015 Conference “Writing the Code for Personal Relevance”; Lee Zlotoff, Award-winning writer, producer and director of film and television, attempts to demonstrate that humans are a narrative species and that, underlying all our choices and decisions, there is, in fact, a story. What’s more, are the stories that are most likely to affect us fiction rather than non-fiction? Assuming that fictional stories might be the most likely to inspire change, what then could be the opportunities and potential of using current advances in technology to produce personalized fiction? How would such a thing work? How might it affect behavior and could it, in fact, become the basis for a new approach to personal or cultural transformation?